DIAL LOG

Questions or Help?

CONTACT US

Archive by Author

Dial testing

What is Dial Testing?

Dialsmith has been in the dial testing game for a long time. As the developer of the Perception Analyzer tools for focus groups and surveys, we support global clients with in-person and online research every day. However, if you’re new to dial testing you probably have many of the same […]

Clinton Campaign Ad

Hillary Clinton’s Advertising – Could Dial Testing Have Made the Difference?

Per AdvertisingAge, “Role Models” was one of the Clinton campaign’s most highly budgeted ads. (Image courtesy of NYDailyNews.com) Interesting article in AdvertisingAge this week by Simon Dumenco where he makes the case that one of the downfalls of the Clinton campaign was that their advertising in the critical weeks prior to the election […]