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Dialsmith Gets Schooled (In a Good Way)

Here at Dialsmith, our calendars are filled with consulting gigs, project discussions and strategy sessions on how to best evolve our technology and grow our business. So, when it comes to enjoying the social scene here in Portland, it’s safe to say we don’t get out all that much. But last night, we made an exception as we all took a break from our “day job” to enjoy a special night for a worthy cause.

Slidermetrix and Philly.com Break New Ground with Real-Time Super Bowl Ad Ratings

Exciting news to share about our new online tool Slidermetrix… In advance of Sunday’s big game, we’ve gotten together with Interstate General Media, publishers of The Philadelphia Inquirer, Philadelphia Daily News, Philadelphia SportsWeek and Philly.com, and our research partners at Greenberg Quinlan Rosner Research to launch a first-of-its-kind online Super […]


Behind CNN’s Colored Lines: Q&A with SMU Public Opinion Researcher Dan Schill

This past October, we published a blog post on the work that Rita Kirk, Ph.D. and Dan Schill, Ph.D. have done using our Perception Analyzer dials in their role as political research consultants for CNN. The two Southern Methodist University (SMU) researchers are the brains behind CNN’s focus groups of undecided voters whose real-time reactions […]


New London-Based Focus Group Facility Features Perception Analyzer

Photos courtesy of i-view London. We wanted to share some exciting news as our partner Premier Viewing Facilities Europe officially opened the doors of its newest focus group facility, i-view London, this week. Located in the heart of London, the state-of-the-art, five-studio facility offers Perception Analyzer® dial testing by Dialsmith, a dedicated media […]