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Elizabeth Merrick May, Nest

Engagious Podcast 05: Elizabeth Merrick May, Customer Strategist at Nest

Elizabeth has been a client, co-presenter, and industry friend for years. From her days at HSN (formerly Home Shopping Network), to her role within the Market Research Association (MRA), to her strategy and insights work at Nest, Elizabeth is without a doubt one of the smartest and most talented people I’ve ever worked with. It’s my absolute honor to have her on this podcast.

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Brian Kurtz

Engagious Podcast 04: Brian Kurtz, Self-proclaimed “Serial Direct Marketer”

I’ve had the pleasure of getting to know Brian Kurtz, a long-time friend and colleague of my business partner Rich Thau, through his Titans Mastermind events. Always dedicated to bringing amazing value to his audience, I knew Brian would do the same for listeners of this podcast and he did not disappoint!

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Jamie Mustard

Engagious Podcast 03: Jamie Mustard on the “Science of Obviousness”

Here’s the deal…I’m a TED-head! I was fortunate to attend the TED Conference a few years ago and I never miss the amazing TEDxPortland. When I heard TEDxPortland was putting on its first Salon Talks, I was in!

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Greg Weinstein

Engagious Podcast 02: Greg Weinstein, Audience Engagement Veteran

When I learned one of Brian Izenson’s former college roommates is a media veteran with a resume that includes writing, directing, and producing, I knew this conversation was meant to be. Greg Weinstein’s career has spanned the media landscape having worked with major traditional, streaming, and OTT outlets such as A&E, MTV, Univision, YouTube, Hulu, and Netflix. It was fun digging into his background and Greg shared some great insights.

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Vin Clancy growth hacking

A ConVINcing Storyteller | Q&A with One-of-a-Kind Growth Hacker, Entrepreneur & Storyteller Vin Clancy

One look tells you that Vin Clancy is not your run-of-the-mill motivational speaker. But while his look and presentation style may be a bit unconventional, the storytelling and audience engagement tactics he employs are much more tried-and-true. You could argue it’s Vin’s blend of the unconventional (style and delivery) and […]

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Super Bowl Ad Ratings

The Big Game Ads | Talking Winners, Losers, Trends & Ratings Technology

The feeding frenzy over the Big Game ads has faded for yet another year which means it’s time to try to make sense of what the heck happened. Here are five BIG takeaways from our Slidermetrix ratings of the 2018 Big Game ads: MORE SILLY. LESS EDGY. 2017 was the […]

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quick-turn polling for 24-hr news cycle

How maslansky + partners Leverages Slidermetrix for “Quick-Turn” Online Research (Part 2)

maslansky + partners’ President Lee Carter and Media & Technology Supervisor Lee Loflin discuss the innovative tools and process that powers their quick-turn polling research. In the last presidential election cycle, Lee Carter and her team at maslansky + partners made a paradigm shift, which enabled them to turn around […]

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quick-turn polling for 24-hr news cycle

How maslansky + partners Leverages Slidermetrix for “Quick-Turn” Online Research (Part 1)

maslansky + partners’ President Lee Carter discusses how her research group was able to adapt and respond to the polling demands of today’s fast-paced, 24-hour news cycle. In the last presidential election cycle, Lee Carter and her team at maslansky + partners made a paradigm shift, which enabled them to […]

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Market Research Posts of the Week

Our Picks of Marketing & Market Research Industry Articles and Posts for the Week | Dec 14th Edition

Here’s a round-up of some of the more stimulating, challenging and entertaining marketing and market research industry posts we read this week. We invite you to add your own submissions in our Comments section below. AdWeek | How Spotify Makes Its Data-Driven Outdoor Ads and Why They Work So Well […]

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Market Research Posts of the Week

Our Picks of Marketing & Market Research Industry Articles and Posts for the Week | Nov 30th Edition

Here’s a round-up of some of the more stimulating, challenging and entertaining marketing and market research industry posts we read this week. We invite you to add your own submissions in our Comments section below. Greenbook | Market Research Firms Fight to Survive: Top 5 Ways MR Firms are Overcoming […]

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