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Storytelling: New Science Is Enriching An Ancient Art

[Shoutout to the Greenbook Blog for publishing the original article on this topic authored by Dialsmith Founder & CEO David Paull] Okay, I admit this is a refresh of a blog post we published about two years ago. At that time, discussing storytelling in the context of market research still […]

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Dial testing in a focus group

10 Ways Dial Testing Will Improve Your Research

  For as long as dial testing has been a mainstay of global market, media, and public opinion research, its uses and benefits still remain a mystery to some. Whether to eliminate groupthink, quantitatively validate an idea, or drive deeper and more meaningful group discussion, dial testing can play a […]

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Storytelling Short Bites FOX Digital Studios and Mars

Dissecting the Eerie Power of Halloween Storytelling

Halloween Marketing Halloween is just around the corner and it’s hard to decide who’s giddier… the kids about to get their candy rush on or the brands who plan to leverage the holiday in every way, shape and form to promote their wares. But with every brand under the full […]

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Video: Improving Engagement in Online Research

With online research, participant engagement is critical. Conducing online market research offers many benefits but also a new set of challenges—participant engagement being a big one. If you’re thinking of ways to best test various forms of media (video and/or audio) online, check out this short video. It explains how […]

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Video: Eliminating Recall Bias and Group Think in Focus Group Settings

In research, the devil is in the detail. Should you say “recycled” or “upcycled?” “Domestic economy” or “US economy?” This is why your research group needs to be clear of false influencers: recall bias and group think. Dial testing is one of the market research industry’s most reliable methods for […]

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Barry Walsh from Realscreen West

Talking Audience Polling and Dial Testing with Realscreen West Content Director Barry Walsh

  Most market researchers associate dial testing with focus groups, numbering typically 8-25 participants. However, Dialsmith has executed audience polling to much larger audiences. We have put dials in the hands of hundreds of attendees at large conference venues such as TED and the Banff Media Festival. Just recently, the […]

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Nielsen recently used the Perception Analyzer to gauge feedback on the Canadian Finance Minister's report

Nielsen Uses Perception Analyzer to Dial Test Canadian Finance Minister’s Budget Speech

(Photo credit to Sean Kilpatrick/Canadian Press; courtesy of CBC News) CBC News recently reported on findings from a recent Nielsen study that used the Perception Analyzer dial testing to gauge real-time feedback on a variety of policies and issues presented in Canadian Finance Minister Bill Morneau’s budget speech. The dial […]

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Luck

Confessions of a Serial Storyteller

Storytelling Advice & Insights from Growth Hacker Kristin Luck At our core, Dialsmith is a company that helps others tell their stories more effectively and as such, we’ve always been fascinated by great storytellers regardless of their medium. So, we got pretty jazzed when we saw this recent Fast Company […]

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PA 9.0 logo

Dialsmith’s Dan Welch Talks New Perception Analyzer 9.0 and 9.0 Media

Dialsmith made some news this week with the release of two new versions of our signature Perception Analyzer (PA) dial testing tool—PA 9.0 and PA 9.0 Media. So, you might well be thinking, “What are these upgrades about and how does it help me?” For answers, we went directly to […]

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Dialsmith wall art

Tour the New Dialsmith Digs Through the Art on our Walls

We’ve just settled in (almost) to our new office space here at Dialsmith HQ. And while getting our systems and workspaces up and running were priority one, the space didn’t really feel like home until we got all our art up on the walls. Now that we’ve added our personal touch […]

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