Even when prompted in focus groups, respondents often have problems articulating what they really feel. There are several biological and behavioral triggers at play that often thwart people’s best attempts to be candid and accurate about what they feel or thought the felt. In some cases, it can be recall […]
Archive by Author
Downloadable Litigation e-Guide: Dial Testing for Mock Juries and Trial Research
We have released an amazing free resource for jury consultants and litigators: the e-Guide to Dial Testing for Mock Juries and Trial Research. This free download (just click the image below) is intended for jury consultants or litigators using, or evaluating the use of, dial testing methods and tools in […]
Keynotes That Deliver – Dial Testing Your Next Big Presentation
When most people think of dial testing, they think of how it’s being used in more visible research, like gathering feedback on political speeches or debates, or for tv pilot testing. But an area where we’re seeing recent growing interest in dial testing is in keynote presentations. In today’s age […]
#FacetoFaceMRX These Focus Group Facilities Are Open for In-Person Research
In-Person Research is Happening! We’ve been fielding an increasing number of inquiries from clients asking about in-person research. And yes, we are back in the field doing dial testing. If you’re looking for a facility to host your in-person research, we’ve done the leg work for you. We’ve reached out […]
ENTERTAINMENT RESEARCH: HOW DIAL TESTING IS USED TO “PRIME” TV PILOTS FOR TAKE-OFF
Every major broadcast network has used dial testing to gather audience feedback on their television pilots. That’s a pretty positive endorsement of the value that dial testing brings to entertainment research. Here are some of the things that veteran media research expert Aaron Paquette had to say about dial testing: […]
Online Dial Testing Winning Over Jury Research Consultant and Her Clients
IN BRIEF Dr. Katherine Vinson is a social psychologist with a specialty in juror behavior and more than a decade of litigation experience. For years, in-person dial testing has been a mainstay of her’s and her firm, Vinson & Company‘s, research approach. In 2020, with the pandemic bringing a sudden […]
[SPECIAL FEATURE]
HOW FLAWED RECALL & MEMORY BIAS POLLUTE MARKET RESEARCH AND WHAT CAN BE DONE ABOUT IT
Dialsmith is publishing this series of articles in partnership with ESOMAR’s Research World Connect. This series is part of a broader program, developed and sponsored by Dialsmith, centered on exposing the challenges around recall- and memory-bias in market research. The program consists of a series of discussions with experts from the […]
Your Memory Stinks: HOW FLAWED RECALL & MEMORY BIAS POLLUTE MARKET RESEARCH AND WHAT CAN BE DONE ABOUT IT
PART I | WHO ARE WE AND WHY ARE WE DOING THIS? Recall and memory. Tricky things. Especially for market researchers. The market research industry has traditionally relied upon recall- and memory-based methods for gathering feedback and insights. But there’s a ton of evidence out there that calls into question […]
Dialsmith Discoveries | What’s America’s Favorite Thanksgiving Pie?
Pie and Thanksgiving… they go together like, well… like apple and pie. And this time of year, especially here in the States, there’s a whole lot of attention being paid to both–I mean c’mon, we’re talking about two huge slices of Americana here. So, while we here at Dialsmith, […]
Swing Voter Project: A Tale of Two Convention Speeches
Dialsmith is working in partnership with Engagious and the Schlesinger to conduct a series of monthly swing voter focus groups in key battleground districts across the Upper Midwest and Florida. In our most recent focus groups, conducted virtually with swing voters from Wisconsin, we asked our participants to dial test […]
