New partners—new company—new podcast. Seems appropriate to kick things off with a conversation with my business partner Rich Thau. Rich is an expert at using principles from social science and behavioral psychology to shape messaging and resonate with an audience. He’s advised senior members of Congress, Fortune 500 executives, leaders of top trade associations, and many others.
Dialsmith has been in the dial testing game for a long time. As the developer of the Perception Analyzer dial testing tools and services for focus groups and surveys, we support global clients with in-person and online research every day. However, if you’re new to dial testing, you probably have […]
A few of the Dialsmith team members were just out in Las Vegas for CES (the Consumer Electronics Show) and we wanted to share our highlights. (co-authored by guest blogger and networker-on-the-move, Leigh Ferreira) CES calls it the global stage for innovation on their website and while we don’t yet […]
The holy grail of marketing is crafting an experience that others want to share. Here is my story about how mystique, 2 hand stamps and a queue on a New York City street led to a highly memorable retail experience. (Originally posted on davidpaull.com) Mystique Marketing To the Supreme… If you’re […]
Greenbook’s market research industry GRIT Report is the gold standard for understanding the state of the market research industry and what clients are looking for. In this recent report, I was struck by three of the most important factors in study design: Proven methodology Participant engagement Trust in the results These […]
Emojis are Not Valid ‘Media-Rich’ Data In this recent Qualtrics post, the authors explored some potential drawbacks of media-rich data collection techniques for surveys; elements such as star ratings, emojis for emotional response, sliders, etc. Their position is that these complex elements should be minimized because not all respondents will […]
Image courtesy of WinBeta. Lenny Murphy’s recent GreenBook article on Microsoft’s entry into the moment-to-moment data collection game, via their Video Pulse product, is a good read and I admit it’s cool technology. As Dialsmith’s founder and CEO, and someone who’s worked to evolve and refine moment-to-moment tools and methods for more […]