If you are based in the Washington, DC, metro area, whether you’re a corporation, a trade association, a Think Tank, or a politician, here’s some wise advice… Test your message outside the Beltway. That’s what we’ve been telling our clients for nearly two decades. And even though they know […]
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What is Dial Testing?
Dialsmith has been in the dial testing game for a long time. We work with professional researchers, marketers, consultants and customer insights specialists. As the developer of the Perception Analyzer dial testing tools and services for focus groups and surveys, we support global clients with in-person and online research every […]
Melina Palmer, The Brainy Business | Ep. 33
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In this episode, Melina and I talk about practical applications of behavioral economics in both your business and personal life. You’ll learn tips and tricks based on established techniques and hear interesting stories and examples to back them up. You’ll come away with a deeper understanding of how people process information, make decisions, and how you can use that knowledge to drive action.
Brett Watkins, L&E Research | Ep. 32
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On this episode of Audible Insights, I talk with Brett Watkins, president of L&E Research. This conversation wraps our series, discussing face-to-face market research, or #FaceToFaceMRX. Brett and I discuss the origins of L&E, how his company weathered 2020, and Brett’s outlook for 2021 and beyond. As a veteran of the market research industry, and someone deeply involved with in-person research, Brett has a unique and valuable perspective on what’s coming next and how best to prepare for, and capitalize, on it.
Julia Eisenberg, Aspen Finn | Ep. 31
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Welcome to the Audible Insights Podcast. On this episode of the Audible Insights podcast, I speak with Julia Eisenberg, Executive Vice President at Aspen Finn strategy and insight. Julia and I discuss their new rebrand, and by new, I mean brand new (no pun intended) as they just launched the Aspen Finn brand this past week as the strategy and research consulting arm of 20/20 Research. That being the case, the timing was perfect to hear Julia expound upon their rebranding, messaging and repositioning process.
Sarah Kotva, Fieldwork Inc. | Ep. 30
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On this episode of the Audible Insights podcast, I speak with Sarah Kotva, Executive Vice President at Fieldwork. To say 2020 has been a challenging year for the focus group business would be a massive understatement. But challenges like this can bring resiliency and adaptation in response, and Sarah and I discuss how Fieldwork has risen to meet the challenges of the pandemic and how they are preparing to safely return to in-person qualitative research.
UNMASKING THE UN-MASKERS: HOW TO GET ‘NEVER MASK WEARERS’ TO RECONSIDER
The research is in: Masks DO help prevent the spread of COVID-19. Yes, there were mixed messages from the government at the beginning which did not help with adoption by the public. But the message is now clear: wear masks and we will beat this thing. In fact, both New York and […]
Steve August (Best of CRC) | Ep. 28
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Recorded live from the Insights Association’s Corporate Researchers Conference, we spoke with Steve August. Steve has deep roots in the market research field as the founder of Revelation and former Chief Information Officer and Chief Marketing Officer for FocusVision. Currently, Steve is running his own business coaching practice, using his real-world experiences to help other founders navigate building and growing their own businesses.
Susan Fader – Fader & Associates (Best of CRC) | Ep. 27
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Recorded live from the Insights Association’s Corporate Researchers Conference, we spoke with qualitative research specialist Susan Fader of Fader & Associates. We discussed in detail the fascinating presentation she gave here at CRC on the value of counter-intuitive thinking in market research.
Chris Clegg – Portland Marketing Analytics (Live from CES) | Ep. 26
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We’re here live with the Insights Association on the show floor at the world’s largest consumer electronics show—CES 2020, where we caught up with Chris Clegg, President of Portland Marketing Analytics. Chris and I covered several interesting topics including what we learned in The Research Summit, what new innovations got our attention, and the value of The Research Summit and CES for those of us in the market research field.
