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Dialsmith presents the Perception Analyzer to University of Oregon graduate class

Recently, Dialsmith had the pleasure of presenting the Perception Analyzer to the Practical & Applied Research Methods class in the Strategic Communication program at the University of Oregon. Instructor and Senior Experience Program Manager, Josh Netzer, brought us in to expose his class to real-world applications of a well-known research […]

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10 Things Our Dials & Sliders Rated in 2015

Keeping up with our tradition of highlighting some of our more interesting and memorable projects of the year, this time we’re going bigger with 10 things our dials and sliders rated in 2015. (psst…we actually snuck in 11 so start scrolling and get them out!). Chronological order…no favoritism here! 1. […]

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keynote

Top 5 things our dials and sliders rated in 2014

Every year our Perception Analyzer dials, and Perception Analyzer Online and Slidermetrix sliders, are used to rate some pretty cool stuff and 2014 was no exception. Here are the top 5 things our dials and sliders got moving on this year: Consumer Electronics Show Keynote (CES) Portland techies give Yahoo […]

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holiday

Super Secret Holiday Party

Fun was had by all as Dialsmith celebrated the holidays in prohibition-era speakeasy fashion in a super secret location behind an unassuming bookcase. I mean…how could we not!                  

Apple Watch

Will Apple Watch Hit or Miss the Market?

Photo: Alex Washburn/Wired I’m surprised by the Apple Watch strategy. I know the whole “iWatch” rumor has been around for awhile, but I still expected it would be some type of wearable accessory (like the Nike FuelBand or Jawbone UP), not a full-sized watch that would also serve as a […]

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street league

What I’ve learned after 20 Street League Events

  Over the course of my career I’ve had the good fortune of working on some pretty cool and interesting projects. I can honestly say that few compare to the ride my company, partners, and I have taken with Street League Skateboarding (SLS) over the last five years. I’ve been […]

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Trident

Marketing and the Power of One Word

To marketers, the notion that every word matters, and that tweaking a word here and there can make a huge difference in how your message is received, is no huge revelation. But, in our research and consulting business we find that clients are often looking for that secret sauce to […]

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SMR Goals

I’ve never been a fan of forcing silly acronyms to make something spell out a word. Lately I’ve been working on goal-setting and reading up on SMART goals. That is, goals that are Specific, Measurable, Attainable, Realistic, and Timely. The idea of SMART goals isn’t new and tons of reputable […]

“Dial lines” make an appearance on HBO’s The Newsroom

Dial focus groups are nothing new to Aaron Sorkin shows. Back in 2002, the testing methodology was featured in an episode of The West Wing. Photo: NBC Now, in a recent episode of HBO’s hit series The Newsroom, the methodology is featured again as part of testing done on the […]

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Dialsmith Office Art

While we’ve been in our current office for nearly a couple of years now, it wasn’t until just a few months ago that we started filling the walls. Since then we’ve collected some interesting stuff. Here’s a sampling of some of the more noteworthy and eye-catching:   — Click photos to […]