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Apple Watch

Will Apple Watch Hit or Miss the Market?

Photo: Alex Washburn/Wired I’m surprised by the Apple Watch strategy. I know the whole “iWatch” rumor has been around for awhile, but I still expected it would be some type of wearable accessory (like the Nike FuelBand or Jawbone UP), not a full-sized watch that would also serve as a […]

Trident

Marketing and the Power of One Word

To marketers, the notion that every word matters, and that tweaking a word here and there can make a huge difference in how your message is received, is no huge revelation. But, in our research and consulting business we find that clients are often looking for that secret sauce to […]

SMR Goals

I’ve never been a fan of forcing silly acronyms to make something spell out a word. Lately I’ve been working on goal-setting and reading up on SMART goals. That is, goals that are Specific, Measurable, Attainable, Realistic, and Timely. The idea of SMART goals isn’t new and tons of reputable […]

Dialsmith Office Art

While we’ve been in our current office for nearly a couple of years now, it wasn’t until just a few months ago that we started filling the walls. Since then we’ve collected some interesting stuff. Here’s a sampling of some of the more noteworthy and eye-catching:   — Click photos to […]

What’s Your Window?

I used to work in high-end retail and every month HQ would send a “window stylist” to our shop to create that month’s masterpiece. And they really were. Sometimes elaborate and ornate and sometimes subtle understated. But always perfect to the last detail and eye-catching to everyone who passed by. […]

It’s Dialsmith’s Perception Analyzer

Once again, as in 2008, the Perception Analyzer® has been placed in the national spotlight as live dial focus groups have been featured on CNN, FOX News, and other networks during the conventions and presidential debates. While the technology itself has been embraced by networks that choose to prominently feature […]

Dialsmith’s Perception Analyzer tool used by CNN researchers for 2012 Presidential Debates, Primaries, and Conventions

Continuing the trend from the 2008 presidential debates, annual State of the Union addresses, and the 2012 Democratic and Republican conventions, CNN once again turned to researchers Rita Kirk and Dan Schill from Southern Methodist University to gauge the real-time reactions of undecided voters. Using Dialsmith’s Perception Analyzer dials, CNN’s […]