As a follow-up to this post, I refer you to this article from MarketingProfs about another less than satisfying experience at Starbucks along with a good analysis of the interplay between expectations, performance and satisfaction. In the article, the author describes his experience as “stressful” and when I was reading […]
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Good Advertising, Where Art Thou?
Here is a post from productmarketing.com, a blog I recently discovered, that discusses what’s wrong with a lot of advertising today and offers some good suggestions for improvement. Thanks to Amanda at Extensis for the link.
GMail Accounts Up for Grabs
While these are certainly becoming more and more prevalent, I have five GMail invitations up for grabs on a first come, first served basis. If you would like one before they open things up to the public and all the good addresses are gone, just leave a comment on this […]
Yahoo! Stopped Short
Today Yahoo! unveiled their upgraded email service response to Google’s upcoming 1GB GMail service. What did they offer to combat this bold offering by Google? Did they match the 1GB? Did they offer more than 1GB? No, they upgraded free email accounts to 100MB. I use Yahoo! email and have […]
Big Business and the Customer Experience
Yesterday I was reading the cover article in the July issue of Fast Company on Starbucks and its foray into music (link to that specific article is not available at the time of this posting). The article was about how Starbucks is rolling-out a service in many of its locations […]
Advertising via Text Messaging
An article in the July 2004 issue of Inc. magazine (page 42) discusses how text messages to cell phones are being used to advertise and market to consumers. They reference a specific example of a shopping mall having collected cell phone numbers from 2000 shoppers (presumably by having them opt-in […]
Ad Dollars Moving from Traditional Media to Web (II)
Since we’re on a roll with this topic today, here’s an article from The New York Times that suggests TV add spending could be down as much as $100 million to $300 million for the upcoming 2004-5 season.
Web Also a Threat to Print Media
Interestingly, as a follow-up to the last post, here is a post at Adrants that summarizes a survey by the Association of National Advertisers asking marketers about their opinions on print media as an advertising outlet. Amid many interesting stats is also the fact that one of the top three […]
Ad Dollars Moving from Traditional Media to Web
As a follow-up to this post, here is an article from Media Life magazine, courtesy of Lost Remote, that helps explain the increase in online ad spending and from where the ad dollars are coming.
Want Do Customers Want and Why? Just Ask.
This post over at the Good Experience Blog, about the simplistic customer research methods of Hallmark founder Joyce C. Hall back in 1915, makes a good point about how sometimes more simple and direct methods can yield the most valuable and compelling results. He simply observed people doing their thing […]
