We remember all the great Super Bowl ads: Coca-Cola’s Mean Joe Green spot, Budweiser’s “Lost Dog”, Apple’s “1984”spot and many others. But what about the ads that didn’t hit the mark? The fails. The flops. Advertisers can learn just as much, if not more, from the failings of previous years’ […]
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Sights and Sounds: Qualtrics Insight Summit
This was Dialsmith’s first year attending the Qualtrics Insights Summit as an official Qualtrics Innovation Exchange partner and exhibitor. Founder & CEO David Paull and Manager of Online Products & Client Services Aaron Korach represented the Dialsmith contingent and helped welcome attendees to our online dial testing demo as part of […]
The Data Behind Hit TV Shows: Q&A with Dr. Sebastian Wernicke
We recently came across this fascinating TED Talk from Dr. Sebastian Wernicke, Head of Data Science at Munich, Germany based consultancy Solon, called “How to use data to make a hit TV show.” Dr. Wernicke, who’s schooled in bioinformatics, discusses the differences in how Netflix and Amazon used data to make decisions when […]
Meet the Dialsmith Team: Brian Izenson, Marketing and Business Development Manager
We are continuing our “Meet the Dialsmith Team” series this week to take you behind the scenes and into the Dialsmith office to get to know our team. Next up is Marketing and Business Development Manager, Brian Izenson. When off the clock, you can find me… running around from one […]
Meet the Dialsmith Team: David Paull, Founder & CEO
When you hear the name Dialsmith, you may think of our well-known Perception Analyzer dials, those squiggly lines that CNN shows during Presidential debates or what’s used for TV pilot or ad testing. Those would all be very appropriate associations but at our core, Dialsmith is about our team. We’re a […]
A Marketer’s Survival Guide to Launching a New Website
Teddy Roosevelt famously said, “Nothing in the world is worth doing unless it means effort, pain, difficulty…” Doubt Old Teddy was referring to redesigning a website when he made that statement, but it certainly applies. We recently launched our new Dialsmith website and while there were no fatalities directly tied […]
Netflix’s Dave Decelle’s Quest to Capture Moments of Truth
(Hey, that’s our quest too!)
Just listened to this recent podcast from The Market Research Event Blog featuring Netflix’s Director of Consumer Insights Dave Decelle in which Decelle explains why his Consumer Insights team has foregone traditional recall-based research methods for those that are aimed at capturing “Moments of Truth.” Here at Dialsmith, we […]
10 Memorable Storytelling Quotes for Market Researchers
Through the many interviews and research we’ve conducted on the topic of storytelling for our blog, we’ve gathered some great nuggets of insight from well-respected market research pros and expert storytellers. Since our mission here at Dialsmith is to help brands and organizations tell their impactful stories, we thought our […]
New Look, Better Content, Same Dialsmith
We’ve launched our new website today, and while we’re guessing this isn’t inspiring you to do a happy dance the way it is for us, we’ve made some rather significant upgrades that we think you’ll like and will hopefully keep you coming back for more. Here are some changes we […]
Storytelling and Data Visualization: Q&A with Market Strategies’ Senior Information Designer Derrak Richard
We’ve been covering different angles of the interesting relationship between storytelling and market research on the DIAL.LOG blog and here’s another one—visual storytelling. Market Strategies’ Derrak Richard, an expert in making data pop, recently authored a blog post offering up insights and tips on the creation and use of infographics for […]
