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Cyber Week: How Retailers Use Behavioral Science (to Influence Your Spending Decisions)

Black Friday. Cyber Monday. That’s right, holiday shopping season is upon us. Retailers have one objective this cyber week—to get you to spend as much money in their retail/online stores as possible.  To achieve this objective, retailers use behavioral science, or the study of human behavior, to influence your spending […]

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dial testing is like looking through a microscope

Dial Testing Group vs. Focus Group: How are they Different?

Dialsmith welcomes guest blogger Rich Thau of Presentation Testing. I’ve been moderating focus groups and performing dial testing many years. What I have learned is that dial testing puts your message under a microscope in a way that traditional focus groups cannot. Dial Testing is Far More Valuable than Traditional […]

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