With online research, participant engagement is critical.
Conducing online market research offers many benefits but also a new set of challenges—participant engagement being a big one. If you’re thinking of ways to best test various forms of media (video and/or audio) online, check out this short video. It explains how online dial testing can help you gather rich and actionable feedback on your media while keeping participants engaged and focused throughout your exercise.
Check it out and then feel free to follow up with our team to discuss the specific needs you have for your online research.