Here’s a round-up of some of the more stimulating, challenging and entertaining marketing and market research industry posts we read this week. We invite you to add your own submissions in our Comments section below. Greenbook | Market Research Firms Fight to Survive: Top 5 Ways MR Firms are Overcoming […]
Archive | Advertising
RSS feed for this section
Cyber Week: How Retailers Use Behavioral Science (to Influence Your Spending Decisions)
Black Friday. Cyber Monday. That’s right, holiday shopping season is upon us. Retailers have one objective this cyber week—to get you to spend as much money in their retail/online stores as possible. To achieve this objective, retailers use behavioral science, or the study of human behavior, to influence your spending […]
Dissecting the Eerie Power of Halloween Storytelling
Halloween Marketing Halloween is just around the corner and it’s hard to decide who’s giddier… the kids about to get their candy rush on or the brands who plan to leverage the holiday in every way, shape and form to promote their wares. But with every brand under the full […]
The 3 Rules for Brilliant Marketing of Boring Products
Every marketer—every one of us—has been in the position of coming up with something interesting to say about something boring. Really, really, boring. The trick is marketing the story: How does the product fit into a more universal experience? Find something real, relatable, and hopefully, something entertaining. We hereby offer […]
Mystique Marketing at Supreme New York City
The holy grail of marketing is crafting an experience that others want to share. Here is my story about how mystique, 2 hand stamps and a queue on a New York City street led to a highly memorable retail experience. (Originally posted on davidpaull.com) Mystique Marketing To the Supreme… If you’re […]
What is Dial Testing? Redux (the video edition)
One of our most viewed blog posts in recent months is one that addresses a question we get a lot here at Dialsmith, namely, “What is Dial Testing?” In the post, I offer an official answer to the question but then delve into the “give it to me straight…” answer […]
Your Best Story Hinges on a Single Word
Recently, our own David Paull wrote a post about, of all things, a direct mail piece. But it is more than that. The Tale of Two Sides highlights the thin line between strong and weak communication; How a hit or a miss comes down to just a few words. DS: You […]
Five Biggest Takeaways from our Slidermetrix 2017 Super Bowl Ad Polling
Well, that was a memorable Super Bowl, right? Yeah, the game was pretty good. Lady Gaga and her drone army were show-stopping. And the ads were… well, like usual, a spectacle all on their own. We just concluded our fifth consecutive year of testing the Super Bowl ads. This year, […]
2017 Super Bowl Ads: Early Polling Returns and Insights
The idea of waiting till the Super Bowl to watch the Super Bowl ads is so, well… so yesterday; like Mean Joe Green drinking a Coke yesterday. Advertisers are dropping a cool $5 mil for 30 seconds of airtime during the Big Game and with that type of price tag, they’re not […]
Hillary Clinton’s Advertising – Could Dial Testing Have Made the Difference?
Per AdvertisingAge, “Role Models” was one of the Clinton campaign’s most highly budgeted ads. (Image courtesy of NYDailyNews.com) Interesting article in AdvertisingAge this week by Simon Dumenco where he makes the case that one of the downfalls of the Clinton campaign was that their advertising in the critical weeks prior to the election […]
