Pie and Thanksgiving… they go together like, well… like apple and pie. And this time of year, especially here in the States, there’s a whole lot of attention being paid to both–I mean c’mon, we’re talking about two huge slices of Americana here. So, while we here at Dialsmith, […]
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Celebrating a Decade of Dialsmith
Taking care of his team and doing great work for his clients has been a winning formula now for a decade: ten years of helping clients find out what works and what doesn’t, to make them and their work more successful. For Dialsmith founder and CEO David Paull, the important […]
Engagious Podcast: Golden Huang, Decoding Visuals & the Science of Semiotics
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My guest for this episode engages with what is arguably now the largest consumer market in the world—China. Golden Huang is the client manager for The Silk Initiative, an Asia-based food and beverage (F&B) brand consultancy headquartered in Shanghai. Golden has been conducting market research in China for over a decade with a deep knowledge of Chinese youth culture. If you have an interest in the Chinese consumer market, this episode is must-listen for you.
HEY THANKS!
Before we head off for the holidays, just a quick thank you from us to you. We appreciate your readership and interest. We’ll have some exciting new stuff in the coming year so we’ll see you then. Have a wonderful holidays!
Annual Tradition of Giving
A quick shout out to the Engagious/Dialsmith team for continuing our yearly holiday tradition of support for Portland’s Community Transitional School. For each of the past four years, our team has come together to sponsor students at the school through their annual gift giving drive. We also help by supplying […]
Dialsmith Discoveries | What’s America’s Favorite Holiday Movie Moment?
Hey, let us (likely not) be the first to wish you happy holidays. And with the peak of the holiday season upon us, timing couldn’t be better for the next installment of our Dialsmith Discoveries—the series where we put our own Dialsmith research tech to the test to ho-ho-hone in […]
Ethics is Good Business
(Originally posted on the Engagious Blog.) Good Ethics is Good Business: Jonathan Haidt at BSPA Every year behavioral psychology’s best and brightest (and those who aspire to be) gather at the Behavioral Science & Policy Association (BSPA) conference to drop knowledge, meet people, and learn new things. This year’s […]
If you can’t make your opponent’s point, you don’t truly grasp the issue
(Originally posted on the Engagious Blog.) @seanbland reminds us about the flaw of “False-consensus bias” – the assumption that other people are like us: that what we are, what we like, the ideas we cherish, are “normal.” (Well, duh.) We surround ourselves with people like us, watch shows that […]
Engagious | Axios Swing-Voter Focus Groups: The Inside Scoop Part 2
9/11, Climate Change, Women in Congress, Football—and more. In conjunction with media company Axios, Engagious conducted dial tests in Canton, Ohio, with 12 swing voters: six Romney-Clinton voters, and six Obama-Trump voters. Rich Thau, Engagious president, moderated. (To receive a written write up of results, go here.) To see how Axios […]
The Psychology of the Pumpkin Spice Latte
(Originally posted on the Engagious Blog.) Because everyone else is doing it Bagels, cookies, vodka, and even humus. Love it or hate it (is there an in-between?), you can’t escape it: Fall means pumpkin spice everything. Everybody is getting on the pumpkin spice bandwagon. Thank you, Starbucks. So, how does […]
