Recently, WorkingNation and The Wharton Customer Analytics Initiative (WCAI) hosted a town hall to discuss strategies to help close the “skills gap” in the fields of data and analytics. Their objective, according to Theresa Collington, WorkingNation director of audience development and digital, was to, “Bring together the ‘movers and shakers’ […]
Archive | Live Events
RSS feed for this section
Texas Governor Debate & Focus Groups – #TXGovDebate
The political season of 2018 is in full swing and tensions were running high at the Texas Gubernatorial Debate this evening. For tonight’s face-off, Nexstar was capturing real-time feedback with our Perception Analyzer dials in the hands of a focus group. Respondents supplied moment-to-moment feedback on the debate performances. One […]
The State of the Union gets put under the Microscope
Last night’s State of the Union Address was the #Superbowl of the political world and we had multiple teams on the ground with voters (Republicans, Independents, Democrats) to rate their opinions on what they heard. With our technology in their hands, these groups watched and rated the President’s speech- and […]
CES 2018 Top 5 Things (according to us)!
A few of the Dialsmith team members were just out in Las Vegas for CES (the Consumer Electronics Show) and we wanted to share our highlights. (co-authored by guest blogger and networker-on-the-move, Leigh Ferreira) CES calls it the global stage for innovation on their website and while we don’t yet […]
Talking Audience Polling and Dial Testing with Realscreen West Content Director Barry Walsh
Most market researchers associate dial testing with focus groups, numbering typically 8-25 participants. However, Dialsmith has executed audience polling to much larger audiences. We have put dials in the hands of hundreds of attendees at large conference venues such as TED and the Banff Media Festival. Just recently, the […]
DIALED IN, IN BARCELONA—ISX SCORING RETURNS FOR 2016 SLS NIKE SB PRO OPEN
Dialsmith’s ISX Scoring team made it’s first stop of this new season, in Barcelona, Spain, for the 2016 Street League Skateboarding (SLS) Nike SB Pro Open event. This marks an amazing seven-year run with ISX being the official scoring and stats partner for SLS. For those of you thinking, “What […]
New Look, Better Content, Same Dialsmith
We’ve launched our new website today, and while we’re guessing this isn’t inspiring you to do a happy dance the way it is for us, we’ve made some rather significant upgrades that we think you’ll like and will hopefully keep you coming back for more. Here are some changes we […]
Will ISX Scoring Power Street League Skateboarding’s Olympic Dreams?
For fans of professional skateboarding, Street League Skateboarding is as big as it gets. Big stars, big tricks, big sponsors and big prize money. But if Street League has its way, it might not be the biggest show in town anymore — at least not once every four years. […]
Dialsmith and Invoke to host Xperience Invoke Live Event (Aug 6)
We’re excited to announce a live online research event we’re presenting in partnership with Invoke Solutions on Wed, Aug 6th. The event, the latest in the Xperience Invoke Live Event series, will explore the topic, “Where are Millennials Getting Their News?” using Invoke Live’s Large Scale Focus Groups and Dialsmith’s […]
What I’ve learned after 20 Street League Events
Over the course of my career I’ve had the good fortune of working on some pretty cool and interesting projects. I can honestly say that few compare to the ride my company, partners, and I have taken with Street League Skateboarding (SLS) over the last five years. I’ve been […]
