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Dialsmith Discoveries | HOTTEST or NOT-est Summer Movie Trailers

Welcome to the next installment of our Dialsmith Discoveries series—where we put our own Dialsmith research tech to the test to tackle a timely but usually not-so-serious question that has befuddled humanity for decades, or maybe years, or perhaps hours. In our previous segments, we’ve sliced up America’s Favorite Thanksgiving Pie , […]

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Dialsmith Discoveries | Best of the Buzzworthy Super Bowl Ads

Welcome to the next installment of our Dialsmith Discoveries series—where we put our own Dialsmith research tech to the test to tackle a timely but not-so-serious question that has befuddled humanity for decades, or maybe years, or perhaps hours. In our previous segments, we explored America’s Favorite Thanksgiving Pie (yum!) and Favorite Holiday […]

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Dial testing for political research

The Tech Behind Political Message Testing

Certainly, any successful political campaign starts with having a strong candidate. But, to be successful in today’s political climate, campaigns also need to be nimble with their message, and keep pace with the shifting moods of voters and the 24-hour news cycle. For this, campaigns need a crack research team […]

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Using online dial testing for political ad research

Case-In-Point: Using Online Dial Testing to Drive Deeper In-Person Qual

Q&A with LDV Research Partner’s Galia Rosemberg Galia Rosemberg is a seasoned, freelance market research consultant based in Mexico City. She recently completed an interesting political research study, pairing online dial testing with traditional qualitative methods, to evaluate how the underlying theme and tone of selected political commercials resonated with […]

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Super Bowl Ads Fails Slidermetrix

Super Bowl Ads: Fails and Flops

We remember all the great Super Bowl ads: Coca-Cola’s Mean Joe Green spot, Budweiser’s “Lost Dog”, Apple’s “1984”spot and many others. But what about the ads that didn’t hit the mark? The fails. The flops. Advertisers can learn just as much, if not more, from the failings of previous years’ […]

quick-turn polling for 24-hr news cycle

How maslansky + partners Leverages Slidermetrix for “Quick-Turn” Online Research (Part 2)

maslansky + partners’ President Lee Carter and Media & Technology Supervisor Lee Loflin discuss the innovative tools and process that powers their quick-turn polling research. In the last presidential election cycle, Lee Carter and her team at maslansky + partners made a paradigm shift, which enabled them to turn around […]

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quick-turn polling for 24-hr news cycle

How maslansky + partners Leverages Slidermetrix for “Quick-Turn” Online Research (Part 1)

maslansky + partners’ President Lee Carter discusses how her research group was able to adapt and respond to the polling demands of today’s fast-paced, 24-hour news cycle. In the last presidential election cycle, Lee Carter and her team at maslansky + partners made a paradigm shift, which enabled them to […]

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What is dial testing? This video explains.

What is Dial Testing? Redux (the video edition)

One of our most viewed blog posts in recent months is one that addresses a question we get a lot here at Dialsmith, namely, “What is Dial Testing?” In the post, I offer an official answer to the question but then delve into the “give it to me straight…” answer […]

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