Dialsmith

Image courtesy of Athlon Sports

Big day for our product team here at Dialsmith. We just launched a major upgrade to Perception Analyzer Online, our full-featured survey service that features online dial testing for recorded media. It’s a milestone release as we’ve rebuilt it from the ground up on HTML 5 to allow for iPad/tablet compatibility and to provide greater flexibility in using our online dial testing element in conjunction with other survey and community platforms. We’ve also added an optional “Take Action” button that participants can use during the exercise to indicate a moment where they would take a specific action such as changing the channel or making a purchase.

Get dialed in on this new version of Perception Analyzer Online by reading the official announcement .

You can now do dial testing on a tablet having your participants
use their finger to move the online dial as they view the video.