Online research has become the mode of choice for many brands and content producers due, in no small part, to the modest relative cost and faster turnaround. Moment-to-moment research (aka dial testing) has traditionally been conducted in-person, the use of online moment-to-moment is becoming much more prevalent. So, how do you know which will work for your next project?
We covered this topic in our Moment-to-Moment Research Playbook (a handy resource which you can download for free right here BTW) where we asked our Dialsmith experts to come up with a “cheat sheet” for determining when to use online vs in-person. It’s a nice little resource all on its own, so we thought we’d share it here for you.
Differences between online research and in-person research
Let’s start by making sure we’re on the same page with our terminology:
In-person moment-to-moment research has respondents using handheld dials for continuous evaluation.
Online moment-to-moment research is a similar methodology but is served over the internet as part of an online survey or other online research platform.
Both methods cover the basics of in-the-moment data capture. This cheat sheet will guide you to the right decision for your project.
Check out more tools of the trade in our Moment-to-Moment Research Playbook.
Naturally, this is what we do, so please send any questions our way. We are here to help.