In-Person Research is Happening! We’ve been fielding an increasing number of inquiries from clients asking about in-person research. And yes, we are back in the field doing dial testing. If you’re looking for a facility to host your in-person research, we’ve done the leg work for you. We’ve reached out […]
Behind-the-Scenes Tips for Better Focus Groups
Moderating to Maximize Insights and Mitigate Common Pitfalls. Pulling off an effective focus group that gets you the type of insights you’re looking for, is hard work. You have to know the tricks of the trade to really garner insights that are deep and valuable. And you can’t have a […]
3 Must-Haves for Online TV & Film Testing
3 Must-Haves for Online TV & Film Testing For decades, in-person dial testing has been a media researcher’s mainstay for evaluating movies, trailers, television programming and on-air talent. But, with the recent pivot to online research, do researchers have to ditch their go-to methods? Spring is the season of decisions: […]
Dial Testing Group vs. Focus Group: How are they Different?
I’ve been moderating focus groups and performing dial testing many years. What I have learned is that dial testing puts your message under a microscope in a way that traditional focus groups cannot. Dial Testing is Far More Valuable than Traditional Focus Groups. Here’s Why… Imagine you were giving a […]
State of The Union For Qualitative, In-Person Market Research
What’s Happening With In-Person Research Earlier this year we spoke with leaders in market research about the prospects for in-person research in 2021. (Those podcasts are listed below.) A few months later, we asked them to give us an update. What are they seeing today? What’s changed? Bob Qureshi, i-view […]
Our Partner Facilities Are Doing In-Person Focus Group Research
In-Person Research is Happening! Our clients are asking for recommendations. That’s why we’re happy to know who is doing in-person qualitative work (with all the necessary COVID-related precautions, of course!) Yes, Dialsmith is also back on the road doing in-person dial testing (and continuing to offer our gold-standard online dial […]
Dial Testing Messaging to Break Through COVID-19 Vaccine Hesitancy
With demand for the COVID-19 vaccine leveling off in some states, vaccine hesitancy is a very hot topic right now. At Lillian Labs, with the help of our sister company Dialsmith, I recently conducted a few studies looking into how to message to those who are still hesitant or opposed […]
Melina Palmer, The Brainy Business | Ep. 33
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In this episode, Melina and I talk about practical applications of behavioral economics in both your business and personal life. You’ll learn tips and tricks based on established techniques and hear interesting stories and examples to back them up. You’ll come away with a deeper understanding of how people process information, make decisions, and how you can use that knowledge to drive action.
ENTERTAINMENT RESEARCH: HOW DIAL TESTING IS USED TO “PRIME” TV PILOTS FOR TAKE-OFF
Every major broadcast network has used dial testing to gather audience feedback on their television pilots. That’s a pretty positive endorsement of the value that dial testing brings to entertainment research. Here are some of the things that veteran media research expert Aaron Paquette had to say about dial testing: […]
Online Dial Testing Winning Over Jury Research Consultant and Her Clients
IN BRIEF Dr. Katherine Vinson is a social psychologist with a specialty in juror behavior and more than a decade of litigation experience. For years, in-person dial testing has been a mainstay of her’s and her firm, Vinson & Company‘s, research approach. In 2020, with the pandemic bringing a sudden […]
