DIAL LOG

Perception Analyzer® by Dialsmith featured on CNN Republican debate

Once again CNN, in conjunction with Southern Methodist University, has featured the Perception Analyzer® on-air. This time it was with a focus group of Republican and Undecided voters in New Hampshire as they watched the second Republican debate of the season.

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Read about the findings and watch a video clip.

As voters watched the debate they turned their Perception Analyzer dials up and down on a 100-point scale to indicate how much they liked and disliked what they were hearing at each moment. As the dials were polled the resulting line graph was plotted over the debate for discussion, analysis, and review.