(photo courtesy of Facebook.com) Interesting AdWeek article discussing the new online video advertising viewability metrics announced by the Media Ratings Council over the past few weeks. While online advertisers acknowledge the need for a standard, the new metrics have ruffled some feathers because advertisers will now be paying for ad […]
Tag Archives: Advertising Research
Bloomberg: World Cup Brands Booting TV Ads for Web
Top image courtesy of Nike. Bottom image courtesy of Adidas. It seems like every day there is another article published about how online advertising and video content is rapidly growing, which we find to be very exciting at Dialsmith. Brands are re-focusing their marketing efforts on social media, and […]
Everything You Need to Know About Our Super Bowl Ad Ratings in 10 Bullets!
There’s probably a few of you who are interested enough and have the time to read through pages of reporting and watch a multitude of videos with analysis of the results from our Super Bowl ad ratings (if this is you, please feel free to skip down to the last […]
Dialsmith Hits the Airwaves to Talk Super Bowl Ad Ratings
As part of our efforts to support the Super Bowl ad ratings work we’re doing in partnership with KGW NewsChannel 8 and their partner stations across the country, we filmed this news segment with KGW Business Reporter Joe Smith. David and I did our best to provide some background on […]
Watch and Rate the Early Super Bowl Ads Now
Remember when the Super Bowl ads could only be seen during the Super Bowl? Yeah, not the case anymore. Super Bowl Advertisers are releasing their ads to the public earlier every year, which means you have the first crack at viewing and rating these early birds and letting the advertisers […]
Revelations in Moment-to-Moment Research Webinar
Watch It On-Demand!
POTUS is up-to-speed on the Moment-to-Moment methodology. Are you? Source: White House photo You may have notice that we’ve been dialing up the Webinars lately and last week’s may have been our best to-date. Our seasoned panelists discussed the ins and outs of Moment-to-Moment research for almost an hour and […]
Free Resource:
Essentials of Moment-to-Moment Research eBook
Here at Dialsmith, we know a thing or two about conducting Moment-to-Moment research. We also work with a lot of folks who have tons of experience with this methodology. So, we figured why not tap into that wealth of knowledge and real-world experience to create a helpful guide for […]
Dialsmith helps PSU take win in national ad competition
Dialsmith proudly provided Perception Analyzer services to help PSU’s Advertising Campaigns class take the win in a national ad campaign for the National Highway Traffic Safety Administration (NHTSA) under the Department of Transportation (DOT). Conducting a focus group at the Dialsmith offices PSU tested various campaign ideas with parents of […]
