Recently, WorkingNation and The Wharton Customer Analytics Initiative (WCAI) hosted a town hall to discuss strategies to help close the “skills gap” in the fields of data and analytics. Their objective, according to Theresa Collington, WorkingNation director of audience development and digital, was to, “Bring together the ‘movers and shakers’ […]
Tag Archives: Live Events
Podcast: Great Takes from CRC Part 2, AARP Research Findings and Universal Brain Truths
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In this second of three Great Takes from CRC episodes, I share an interesting discussion I had with Paul Bolls, director of media mind insights and neuromarketing research group at Texas Tech University, and Colette Thayer, senior consumer insights research advisor at AARP.
Podcast: Great Takes from CRC Part I, Predictions for the Future of Market Research
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In this first of three Great Takes from CRC episodes, we share highlights of market research predictions from Lisa Wright of Canadian Viewpoint, Fred Gaudios of Zeldis Research, and Bob Lederer of RFL Communications.
Talking Audience Polling and Dial Testing with Realscreen West Content Director Barry Walsh
Most market researchers associate dial testing with focus groups, numbering typically 8-25 participants. However, Dialsmith has executed audience polling to much larger audiences. We have put dials in the hands of hundreds of attendees at large conference venues such as TED and the Banff Media Festival. Just recently, the […]
DIALED IN, IN BARCELONA—ISX SCORING RETURNS FOR 2016 SLS NIKE SB PRO OPEN
Dialsmith’s ISX Scoring team made it’s first stop of this new season, in Barcelona, Spain, for the 2016 Street League Skateboarding (SLS) Nike SB Pro Open event. This marks an amazing seven-year run with ISX being the official scoring and stats partner for SLS. For those of you thinking, “What […]
