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Tag Archives: Market Research

Focus Groups… Haters Gonna Hate

Focus groups have been getting a lot of flack lately. Too expensive. Too time-consuming. What can you really learn from eight people in a room? Well, “expensive” is relative, as is “time-consuming,” and if you’re solely relying on eight people in a room to help you make business decisions then […]

Kristin Luck - Serial Storyteller

Confessions of a Serial Storyteller – The Sequel

Though she’d never admit it, growth strategist and business consultant Kristin Luck is a rock star in the market research world. Her jam, besides helping propel companies to exponential growth, is engaging audiences through storytelling. She’s leveraged her storytelling acumen into successes as a highly regarded thought leader, keynote speaker […]

Memory Bias and Flawed Recall tiles

[SPECIAL FEATURE]
HOW FLAWED RECALL & MEMORY BIAS POLLUTE MARKET RESEARCH AND WHAT CAN BE DONE ABOUT IT

This series of articles is part of a broader program, developed and sponsored by Dialsmith, centered on exposing the challenges around recall- and memory-bias in market research. You can continue to track news and updates from the program or participate in discussions by following on Twitter at @Dialsmith and #ExposingRecallMRx […]

how to fix memory bias and recall flaws in market research

[SPECIAL FEATURE]
HOW FLAWED RECALL & MEMORY BIAS POLLUTE MARKET RESEARCH AND WHAT CAN BE DONE ABOUT IT

Dialsmith is publishing this series of articles in partnership with ESOMAR’s Research World Connect. This series is part of a broader program, developed and sponsored by Dialsmith, centered on exposing the challenges around recall- and memory-bias in market research. The program consists of a series of discussions with experts from the […]

Market Research ripple effect

[SPECIAL FEATURE]
HOW FLAWED RECALL & MEMORY BIAS POLLUTE MARKET RESEARCH AND WHAT CAN BE DONE ABOUT IT

Dialsmith is publishing this series of articles in partnership with ESOMAR’s Research World Connect. This series is part of a broader program, developed and sponsored by Dialsmith, centered on exposing the challenges around recall- and memory-bias in market research. The program consists of a series of discussions with experts from the […]

recall and memory bias in market research

[SPECIAL FEATURE]
HOW FLAWED RECALL & MEMORY BIAS POLLUTE MARKET RESEARCH AND WHAT CAN BE DONE ABOUT IT

Dialsmith is publishing this series of articles in partnership with ESOMAR’s Research World Connect. This series is part of a broader program, developed and sponsored by Dialsmith, centered on exposing the challenges around recall- and memory-bias in market research. The program consists of a series of discussions with experts from the […]