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Tag Archives: Perception Analyzer Online

Dial testing

What is Dial Testing?

Dialsmith has been in the dial testing game for a long time. As the developer of the Perception Analyzer dial testing tools and services for focus groups and surveys, we support global clients with in-person and online research every day. However, if you’re new to dial testing, you probably have […]

The Skinny on Microsoft Video Pulse

Image courtesy of WinBeta. Lenny Murphy’s recent GreenBook article on Microsoft’s entry into the moment-to-moment data collection game, via their Video Pulse product, is a good read and I admit it’s cool technology. As Dialsmith’s founder and CEO, and someone who’s worked to evolve and refine moment-to-moment tools and methods for more […]

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online dial testing for political research

MANY FACTORS PUSHING POLITICAL MESSAGE & AD TESTING ONLINE

  In this recent Campaigns and Elections article, Dialsmith founder & CEO David Paull makes the compelling argument that this election cycle is the first where all the planets have finally aligned for campaigns to reap significant benefits of conducting online political research. We are seeing it, first-hand, here at […]

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Qualtrics Partner

Shedding Light on the Qualtrics—Dialsmith Partnership

In case you haven’t heard, Qualtrics and Dialsmith announced a partnership that gives Qualtrics customers the ability to add Dialsmith’s online dial testing to their surveys. Qualtrics is offering the service through the Qualtrics Innovation Exchange Marketplace. This is big for Qualtrics users who want to test and evaluate different types of media—from […]

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Pilot Season

For fall network pilots, success is measured in minutes

Image courtesy of Pop Culture Playpen Fifteen minutes can go by in a flash or it can feel like a lifetime. When it comes to TV pilots and the networks rolling them out, the first 15 minutes are ALL that matter. That according to this AdWeek article: “People figure out in […]

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New Look, Better Content, Same Dialsmith

We’ve launched our new website today, and while we’re guessing this isn’t inspiring you to do a happy dance the way it is for us, we’ve made some rather significant upgrades that we think you’ll like and will hopefully keep you coming back for more. Here are some changes we […]

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UVA Overlay

UVA Ad Team Scores Best Research Award (Assist to Dialsmith)

Sometimes when corporate and academic research collide, really cool things happen. One such case is a project by the esteemed University of Virginia (UVA) McIntire School of Commerce and their student advertising competition efforts. For the second year in a row, Dialsmith has had the privilege to work with their ad team, and […]

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Digital Tracking

Studying Online & Mobile Behavior: Q&A w/ Luth Research (Part Two)

Image courtesy of Luth Research In Part I of our discussion, we covered a lot of ground with Scott Evans from Luth Research on how their ZQ Intelligence™ tools enable researchers to track the online and mobile behaviors of consumers and who’s using it. In Part II, we dive deeper […]

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Evans

Studying Online & Mobile Behavior: Q&A w/ Luth Research (Part One)

Here at Dialsmith, we’re in the business of helping researchers gather and analyze in-the-moment feedback, so when we cross paths with other innovative research methods and technologies that do the same, we get pretty excited and want to share. Such is the case with digital market research service provider Luth […]

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flex

Excuse Us As We Flex Our Online Dial Testing Muscle

Image courtesy of Athlon Sports Big day for our product team here at Dialsmith. We just launched a major upgrade to Perception Analyzer Online, our full-featured survey service that features online dial testing for recorded media. It’s a milestone release as we’ve rebuilt it from the ground up on HTML […]

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