Here at Dialsmith, we’re in the business of helping researchers gather and analyze in-the-moment feedback, so when we cross paths with other innovative research methods and technologies that do the same, we get pretty excited and want to share. Such is the case with digital market research service provider Luth […]
Tag Archives: Perception Analyzer Online
Excuse Us As We Flex Our Online Dial Testing Muscle
Image courtesy of Athlon Sports Big day for our product team here at Dialsmith. We just launched a major upgrade to Perception Analyzer Online, our full-featured survey service that features online dial testing for recorded media. It’s a milestone release as we’ve rebuilt it from the ground up on HTML […]
Top 5 things our dials and sliders rated in 2014
Every year our Perception Analyzer dials, and Perception Analyzer Online and Slidermetrix sliders, are used to rate some pretty cool stuff and 2014 was no exception. Here are the top 5 things our dials and sliders got moving on this year: Consumer Electronics Show Keynote (CES) Portland techies give Yahoo […]
Our 5 Favorite Blog Posts of the Year
It’s that wonderful time of the year where every blog and news site likes to do their own “Top 10 List.” There are even sites like Listverse that are exclusively dedicated to “Top 10” lists (makes me wonder if Listverse plans to do a “Top 10 List” of “Top 10” […]
Tired of Playing Let’s Make a Deal with Your Research?
New online research approaches—like the one Dialsmith is partnering with Invoke Solutions to deliver—are nix-ing the need to play “Let’s Make a Deal” with your research. (Image courtesy of Worldvision Enterprises, Inc.) A classic dilemma researchers often face is deciding what kinds of insights—qual or quant—are best suited to meet their […]
Perception Analyzer Online: Video Security
Preventing unauthorized use of survey video material is paramount. To ensure the security of client videos, Perception Analyzer Online employs the following safeguards: All videos are hosted on secure servers. We use one of the leading video hosting providers in Brightcove. All surveys utilize SSL, which provides authentication and encryption. To […]
Online Dial Testing & Debunking Political Digital Ad Myths
November is right around the corner, and the political ad season is ramping up. Question is, is this the year that digital video ads become a dominant part of campaign media strategy? A recent Campaigns and Elections article noted that in the 2012 election, even the Obama campaign which attributed much of […]
Vision Critical’s Aaron Paquette “raises the curtain” on entertainment research, online dial testing and more
If you’ve been in the entertainment research and testing biz for any period of time, you’ve likely heard of Vision Critical’s EVP of Media and Entertainment, Aaron Paquette. With more than 18 years of experience in the industry, including stints at Nielsen Entertainment, CBS and Sony Pictures Television, it’s […]
Dialsmith’s Perception Analyzer Online and Invoke Live Examine How Millennials are Getting their News
Earlier this month, Dialsmith participated in a live online research event as part of Invoke Solutions’ Xperience Invoke Live Event series. The event gives attendees the ability to observe live studies being conducted in real-time on the Invoke Live platform on timely topics of interest. The research topic for our […]
Dialsmith and Invoke to host Xperience Invoke Live Event (Aug 6)
We’re excited to announce a live online research event we’re presenting in partnership with Invoke Solutions on Wed, Aug 6th. The event, the latest in the Xperience Invoke Live Event series, will explore the topic, “Where are Millennials Getting Their News?” using Invoke Live’s Large Scale Focus Groups and Dialsmith’s […]
