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Tag Archives: Qualitative Research

Dial testing in a focus group

10 Ways Dial Testing Will Improve Your Research

  For as long as dial testing has been a mainstay of global market, media, and public opinion research, its uses and benefits still remain a mystery to some. Whether to eliminate groupthink, quantitatively validate an idea, or drive deeper and more meaningful group discussion, dial testing can play a […]

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Qual 360

Qual 360 Day 2 (in Tweets)

Day 2 of Qual 360 North America just finished up. Here are the key insights and takeaways told in short soundbites through Tweets…  

Qual 360

Get Ready for Qual 360 North America

  Qual 360 North America is slated for next week in Atlanta and yours truly, Dialsmith, is queued up to co-host a first-of-its-kind workshop with fellow market research tech developer/service provider Invoke Solutions. We’re also sponsoring the official after hours party hosted by The Research Club so it should be […]

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Broome

Talking Peanut Butter and Bananas with Jessica Broome

If you get the chance to grab the latest (Third Quarter 2014) edition of MRA’s ALERT! Magazine, check out the article, “Qual and Quant are Like Peanut Butter and Bananas not Oil and Water” by Jessica Broome, Ph.D. In the article, Jessica does a great job articulating why researchers should […]

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i-view

Five Questions with ‘Dialed In’ Affiliate i-view London

  Our ‘Dialed In’ affiliate facility program is picking up speed, so if you’re looking for a top-notch venue to host your next Perception Analyzer focus group, we’ve got a network of facilities across the Americas and Europe ready and waiting. This installment of our “5 Questions with…” feature has […]

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Adler Weiner

Five Questions with ‘Dialed In’ Affiliate Adler Weiner Los Angeles

  Our ‘Dialed In’ affiliate facility network is up and running if you’re looking for a venue that’s best suited to host your next dial group session. In order to introduce each of our ‘Dialed In’ facilities, we’ll be doing a series of “5 Questions with…” blog features with representatives […]

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