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Tag Archives: Television Research

The Data Behind Hit TV Shows: Q&A with Dr. Sebastian Wernicke

We recently came across this fascinating TED Talk from Dr. Sebastian Wernicke, Head of Data Science at Munich, Germany based consultancy Solon, called “How to use data to make a hit TV show.” Dr. Wernicke, who’s schooled in bioinformatics, discusses the differences in how Netflix and Amazon used data to make decisions when […]

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Netflix’s Dave Decelle’s Quest to Capture Moments of Truth
(Hey, that’s our quest too!)

  Just listened to this recent podcast from The Market Research Event Blog featuring Netflix’s Director of Consumer Insights Dave Decelle in which Decelle explains why his Consumer Insights team has foregone traditional recall-based research methods for those that are aimed at capturing “Moments of Truth.” Here at Dialsmith, we […]

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(Hey, that’s our quest too!)
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Do You Know When You Were Hooked?

When Do Viewers Get Hooked? Netflix Study Offers Some Answers, More Questions

Image courtesy of Fast Company When do viewers get hooked on a TV show? Is it the opening moments of the first episode or does it take an episode or two to really get a good obsession going? According to this recently released Netflix study, the magic moment is sometime […]

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Pilot Season

For fall network pilots, success is measured in minutes

Image courtesy of Pop Culture Playpen Fifteen minutes can go by in a flash or it can feel like a lifetime. When it comes to TV pilots and the networks rolling them out, the first 15 minutes are ALL that matter. That according to this AdWeek article: “People figure out in […]

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dials

Is TV pilot testing ready for the masses?

The much anticipated debuts of the new Fall line-up of TV shows are airing within the next few weeks, which means it’s time to see if all that focus group testing holds true to form.  It’s an exciting yet nerve wracking time of the year for media executives and researchers […]

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