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Tag Archives: TV Pilot Testing

The Data Behind Hit TV Shows: Q&A with Dr. Sebastian Wernicke

We recently came across this fascinating TED Talk from Dr. Sebastian Wernicke, Head of Data Science at Munich, Germany based consultancy Solon, called “How to use data to make a hit TV show.” Dr. Wernicke, who’s schooled in bioinformatics, discusses the differences in how Netflix and Amazon used data to make decisions when […]

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Pilot Season

For fall network pilots, success is measured in minutes

Image courtesy of Pop Culture Playpen Fifteen minutes can go by in a flash or it can feel like a lifetime. When it comes to TV pilots and the networks rolling them out, the first 15 minutes are ALL that matter. That according to this AdWeek article: “People figure out in […]

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dials

Is TV pilot testing ready for the masses?

The much anticipated debuts of the new Fall line-up of TV shows are airing within the next few weeks, which means it’s time to see if all that focus group testing holds true to form.  It’s an exciting yet nerve wracking time of the year for media executives and researchers […]

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