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Dial testing

What is Dial Testing?

Dialsmith has been in the dial testing game for a long time. As the developer of the Perception Analyzer tools for focus groups and surveys, we support global clients with in-person and online research every day. However, if you’re new to dial testing you probably have many of the same […]

Super Bowl Ads Fails Slidermetrix

Super Bowl Ads: Fails and Flops

We remember all the great Super Bowl ads: Coca-Cola’s Mean Joe Green spot, Budweiser’s “Lost Dog”, Apple’s “1984”spot and many others. But what about the ads that didn’t hit the mark? The fails. The flops. Advertisers can learn just as much, if not more, from the failings of previous years’ […]

The Skinny on Microsoft Video Pulse

Image courtesy of WinBeta. Lenny Murphy’s recent GreenBook article on Microsoft’s entry into the moment-to-moment data collection game, via their Video Pulse product, is a good read and I admit it’s cool technology. As Dialsmith’s founder and CEO, and someone who’s worked to evolve and refine moment-to-moment tools and methods for more […]

Dialsmith Qualtrics

Sights and Sounds: Qualtrics Insight Summit

This was Dialsmith’s first year attending the Qualtrics Insights Summit as an official Qualtrics Innovation Exchange partner and exhibitor. Founder & CEO David Paull and Manager of Online Products & Client Services Aaron Korach represented the Dialsmith contingent and helped welcome attendees to our online dial testing demo as part of […]

Super Bowl ad ratings powered by Slidermetrix

Super Bowl Ads: News, Notes and Rumblings

  Now, it begins. Yes, we’ve seen the first flurry of pre-released Super Bowl ads hit YouTube over the weekend, and with that, we’ve officially launched our 2016 Slidermetrix Super Bowl ad ratings feature. You can go and check out the early bird ads now and let us know second-by-second if […]

Qualtrics Partner

Shedding Light on the Qualtrics—Dialsmith Partnership

In case you haven’t heard, Qualtrics and Dialsmith announced a partnership that gives Qualtrics customers the ability to add Dialsmith’s online dial testing to their surveys. Qualtrics is offering the service through the Qualtrics Innovation Exchange Marketplace. This is big for Qualtrics users who want to test and evaluate different types of media—from […]

10 Things Our Dials & Sliders Rated in 2015

Keeping up with our tradition of highlighting some of our more interesting and memorable projects of the year, this time we’re going bigger with 10 things our dials and sliders rated in 2015. (psst…we actually snuck in 11 so start scrolling and get them out!). Chronological order…no favoritism here! 1. […]