Making the Case for Dial Testing

Over the years, dial testing has proven its mettle as a valuable research method for gathering real-time, in-the-moment perceptions and opinions, helping drive deeper and richer qualitative discussions, and mitigating the impact of group-think and memory bias. While the value of dial testing is evident to those who have used it before, those unfamiliar may need a little convincing before they invest in something different or new. So, to help make it easy for you to communicate these benefits to your clients and stakeholders, we’ve assembled some helpful resources.

And of course, our team is always available to discuss how our dial testing tools and services can best support your research needs. So, contact us if you’d like to chat.

    • Dial testing is amazing at determining what specific points are resonating with your target audience... it was instrumental in nearly every trailer and TV test I conducted during my entertainment research years. Its ability to visualize results in an intuitive and compelling way makes it a valuable component to successful reporting and storytelling.
    • Kristin Luck
    • Luck Collective