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Tag Archives: Dial Testing

60 Minutes Frank Luntz dial testing

60 Minutes Taps Frank Luntz and Dial Testing to Gauge Mood of the Nation on Election Eve

On the eve of the presidential election, 60 Minutes ran a fascinating segment delving into the mood and sentiment of the nation in the last days before the election. The segment featured an interview with well-known pollster Frank Luntz and results from a dial testing focus group Luntz conducted using our Perception Analyzer dial […]

10 Memorable Storytelling Quotes for Market Researchers

Through the many interviews and research we’ve conducted on the topic of storytelling for our blog, we’ve gathered some great nuggets of insight from well-respected market research pros and expert storytellers. Since our mission here at Dialsmith is to help brands and organizations tell their impactful stories, we thought our […]