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Tag Archives: Focus Groups

60 Minutes Frank Luntz dial testing

60 Minutes Taps Frank Luntz and Dial Testing to Gauge Mood of the Nation on Election Eve

On the eve of the presidential election, 60 Minutes ran a fascinating segment delving into the mood and sentiment of the nation in the last days before the election. The segment featured an interview with well-known pollster Frank Luntz and results from a dial testing focus group Luntz conducted using our Perception Analyzer dial […]

Dial testing tips and expert advice from the Moment-to-Moment Research Playbook

New Resource: Moment-to-Moment Research Playbook

In the two years since we published our “Essentials of Moment-to-Moment Research” eBook, we’ve seen more than 1,000 downloads of the resource and received dozens of positive reviews. While much of the eBook content is still relevant, after 2 years, we decided it was time for a refresh. The new version, launched this […]

Presidential debate dial testing focus group

Dial Testing Called Back into Duty to Deliver Real-Time Returns on the Presidential Debates

Next Monday night, when NBC Nightly News Anchor and Presidential Debate Moderator Lester Holt thanks the two candidates for their participation and brings to a close the first presidential debate, the early returns on the candidates’ performances will already be in; the key responses, zingers and messages will have already been […]

CNN features the Perception Analyzer during
2012 NH primaries focus group

Continuing the trend from the 2008 presidential election season, CNN has once again turned to the Perception Analyzer by Dialsmith to gauge real-time reactions to candidates’ speeches following the NH primaries.                                                                                                    CNN Focus group respondents in South Carolina were given Perception Analyzer dials and asked to give continuous feedback […]