Dialsmith dial testing

DELIVERING THE RICHER QUAL RESULTS YOU’RE LOOKING FOR. Find Your Solution:

ONLINE QUALITATIVE FULL-SERVICE ONLINE QUAL, ONLINE FOCUS GROUPS, IDIs, AND SUPPORTING SERVICES

Count on us to handle the technical heavy lifting needed to run smooth, secure and efficient online focus groups and web-based IDIs.

ONLINE DIAL TESTING FOR ONLINE SURVEYS, VIRTUAL FOCUS GROUPS OR COMMUNITIES

Using state-of-the-art, online dial testing tools, we deliver the same rich moment-to-moment results that you’ve come to expect from our in-person Perception Analyzer dials, giving you the ability to do online testing on any form of recorded media.

IN-PERSON DIAL TESTING FOR FOCUS GROUPS & OTHER LIVE RESEARCH SESSIONS

As the worldwide developers, sellers and servicers for the Perception Analyzer® dial testing system, we are your go-to resource for any-and-all in-person dial testing needs, including consulting services and system purchases.

BULLETPROOF ONLINE FOCUS GROUPS? SEE HOW WE DO IT.

DOWNLOAD PRO TIPS FOR ONLINE FOCUS GROUPS

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Clients We've Served:

Dialsmith's online dial testing revealed key moments of insights that we never would've seen using strictly qualitative methods.

Elizabeth Merrick May, Senior Manager, Customer Insights NEST

I don't know any researcher, present company included, that wants to also be the technical director during a research project. We want a partner, like Dialsmith, we know can handle all the technical details and run the show, so we can focus on our research goals.

Gina Derickson, Research Director Engagious

What I hear over and over again from clients is that they like the Perception Analyzer because all the participants seem much more engaged and the insights are much richer.

Renee Cameron, Founder & Chief Strategist The Optimization Group

GET TIPS & ADVICE FROM THE DIAL TESTING EXPERTS.

DOWNLOAD THE DIAL TESTING PLAYBOOK

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Key Benefits of Dial Testing:

Capturing Moments of Truth

One of the few methodologies that gathers respondents' continuous, second-by-second, emotional response as they are viewing, watching, or experiencing, dial testing helps researches pinpoint those critical moments that can make or break a message, argument or communication.

WHAT MAKES DIAL TESTING DIFFERENT?

Mitigate Memory Bias

Market research relies upon recall-based methods that ask respondents to remember and report how they felt or what they were thinking in the past. These methods are problematic, as science has proven memory to be malleable and unreliable. Dial testing takes flawed recall and memory bias out of the equation with its ability to capture real-time “snapshots” of how respondents are feeling or thinking in that moment.

SEE OUR STUDY ON MEMORY BIAS.

Overcoming Groupthink

Our dial testing approach helps overcome “groupthink” in both in-person and online focus groups. With dial testing, individualized responses can be collected in qualitative settings. And as long as people know their views are not being immediately broadcast to the group, they can report in anonymity, reducing the effects the group or others in the group may have on them.

HOW DIAL TESTING WORKS.

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