DIAL LOG

Here’s the Technology Behind Political & Public Policy Research

Any successful political campaign starts with having a strong candidate. But, to be successful in today’s volatile political climate, campaigns need to be nimble with their message, and keep pace with the shifting moods of voters and the 24-hour news cycle. For this, campaigns need a crack research team that […]

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dial testing is like looking through a microscope

Dial Testing Group vs. Focus Group: How are they Different?

I’ve been moderating focus groups and performing dial testing many years. What I have learned is that dial testing puts your message under a microscope in a way that traditional focus groups cannot. Dial Testing can provide far more value than traditional focus groups. Here’s why… Imagine you were giving […]

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Dial testing in a focus group

10 Ways Dial Testing Will Improve Your Research

For as long as dial testing has been a mainstay of media and public opinion research, its applications and benefits still remain a mystery to some. Whether to eliminate groupthink, quantitatively validate an idea, or drive deeper and more meaningful group discussions, dial testing plays a critical role in focus group and survey research. To help introduce (or re-introduce) you to dial testing methodology, here are 10 GOOD REASONS why it should be part of your research mix.

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Moment-to-moment research results for political message testing/political debate lines

5 Best Practices for Honing Political Messaging

It’s essential to test your message (in all its iterations) outside the echo chamber of your campaign team. They aren’t your audience. They already (probably) agree with you, and they (obviously) support you, and they (likely) could be inclined to tell you what they think you want to hear.   […]

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What is Online Dial Testing?

The majority of market researchers know what dial testing is. Most think of it in terms of our Perception Analyzer dials in the hands of respondents in a live focus group. But over the past decade (and certainly over the past 2+ years), the acceleration of new tools and technologies […]

female jury consultant

Security for Online Mock Juries and Online Litigation Research

High-profile clients. High-stakes results. Privacy and security are crucial. The Covid 19 outbreak has caused most courthouses to pause in-person hearings. But the caseload hasn’t disappeared; in many cases, it’s moved online. Lawyers working virtually still need trial research and trial consultants still need to conduct mock juries. Trial research […]

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