Far too many content creators assume they know how their audience will react without ever even questioning what they think they know, and unfortunately, most of them are wrong. So, the fact that you’re thinking about how to test your content means you’re on the right track. But now what?
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Security for Online Mock Juries and Online Litigation Research
High-profile clients. High-stakes results. Privacy and security are crucial. The Covid 19 outbreak has caused most courthouses to pause in-person hearings. But the caseload hasn’t disappeared; in many cases, it’s moved online. Lawyers working virtually still need trial research and trial consultants still need to conduct mock juries. Trial research […]
Online Dial Testing FAQ (Frequently Asked Questions)
Here are our most FREQUENTLY ASKED QUESTIONS about online dial testing. Have a question not answered here? Please CONTACT US What type of media (video/audio) can be tested with online dials? Dialsmith’s online dial testing supports the testing of any recorded video or audio from 30 seconds up to 60 […]
Data Doesn’t Lie: Uncovering What Your Viewers Want (No Matter What They Say)
Even when prompted in focus groups, respondents often have problems articulating what they really feel. There are several biological and behavioral triggers at play that often thwart people’s best attempts to be candid and accurate about what they feel or thought the felt. In some cases, it can be recall […]
#FacetoFaceMRX These Focus Group Facilities Are Open for In-Person Research
In-Person Research is Happening! We’ve been fielding an increasing number of inquiries from clients asking about in-person research. And yes, we are back in the field doing dial testing. If you’re looking for a facility to host your in-person research, we’ve done the leg work for you. We’ve reached out […]
3 Must-Haves for Online TV & Film Testing
3 Must-Haves for Online TV & Film Testing For decades, in-person dial testing has been a media researcher’s mainstay for evaluating movies, trailers, television programming and on-air talent. But, with the recent pivot to online research, do researchers have to ditch their go-to methods? Spring is the season of decisions: […]
Our Partner Facilities Are Doing In-Person Focus Group Research
In-Person Research is Happening! Our clients are asking for recommendations. That’s why we’re happy to know who is doing in-person qualitative work (with all the necessary COVID-related precautions, of course!) Yes, Dialsmith is also back on the road doing in-person dial testing (and continuing to offer our gold-standard online dial […]
Why Online Qualitative Research Is So Important Right Now
Why Online Qualitative Research Is So Important Right Now Online qualitative methods are being adopted across the globe: everything from product development to messaging, virtual focus groups and online dial testing. There are effective ways to accomplish what you traditionally have done in-person(eg: projective exercises). A little ingenuity and […]
CNN Dial Tests the First Presidential Debate
Dial testing makes another showing on the campaign trail. If you’ve been living under a rock for the last 24 hours, you may not know that last night’s debate was one for the record books. As has been tradition for years, CNN used dial testing during last night’s debate. They […]
Back-To-School Messaging: How Parents Feel About Conditions For Returning to School
Back-To-School Messaging is a Mixed Bag for These Parents As part of the ongoing “Back-to-Normal Barometer” tracking study, we crafted and dial tested back-to-school messaging to gauge how parents would react. We tested the video below featuring someone playing the role of a school superintendent communicating a message about students […]
