DIAL LOG

Questions or Help?

CONTACT US

Archive by Author

Here’s the Technology Behind Political & Public Policy Research

Any successful political campaign starts with having a strong candidate. But, to be successful in today’s volatile political climate, campaigns need to be nimble with their message, and keep pace with the shifting moods of voters and the 24-hour news cycle. For this, campaigns need a crack research team that […]

Comments Off on Here’s the Technology Behind Political & Public Policy Research | Read More ›
Dial testing in a focus group

10 Ways Dial Testing Will Improve Your Research

For as long as dial testing has been a mainstay of media and public opinion research, its applications and benefits still remain a mystery to some. Whether to eliminate groupthink, quantitatively validate an idea, or drive deeper and more meaningful group discussions, dial testing plays a critical role in focus group and survey research. To help introduce (or re-introduce) you to dial testing methodology, here are 10 GOOD REASONS why it should be part of your research mix.

Comments Off on 10 Ways Dial Testing Will Improve Your Research | Read More ›
Moment-to-moment research results for political message testing/political debate lines

5 Best Practices for Honing Political Messaging

It’s essential to test your message (in all its iterations) outside the echo chamber of your campaign team. They aren’t your audience. They already (probably) agree with you, and they (obviously) support you, and they (likely) could be inclined to tell you what they think you want to hear.   […]

Comments Off on 5 Best Practices for Honing Political Messaging | Read More ›

What is Online Dial Testing?

The majority of market researchers know what dial testing is. Most think of it in terms of our Perception Analyzer dials in the hands of respondents in a live focus group. But over the past decade (and certainly over the past 2+ years), the acceleration of new tools and technologies […]

dial testing for mock jury research

Dial Testing Helps Trial Research Consultant Overcome Assumptions and Deliver Hard Truths

I tell my clients that if you want the most return for your trial consulting investment, it’s pennywise but pound foolish to cut something so integral to getting good data. The data we get from the dial tests are the glue of the mock exercise. For more than 30 years, […]

Comments Off on Dial Testing Helps Trial Research Consultant Overcome Assumptions and Deliver Hard Truths | Read More ›
moment to moment qualitative research playbook best practices

The Ultimate Dial Testing Research Playbook

Being in the market research biz, we tend to know the questions people are going to ask even before they ask them. Take, for example, our free, downloadable Dial Testing Research Playbook… What’s a Dial Testing Playbook? Well, dial testing is what we do here at Dialsmith so we know […]

Comments Off on The Ultimate Dial Testing Research Playbook | Read More ›