Any successful political campaign starts with having a strong candidate. But, to be successful in today’s volatile political climate, campaigns need to be nimble with their message, and keep pace with the shifting moods of voters and the 24-hour news cycle. For this, campaigns need a crack research team that […]
Tag Archives: online market research technology
Adding Real-Time Dial Testing To Your Online Focus Groups
Now dial testing can be conducted in real-time during your online focus groups. If you are familiar with dial testing at all, you know it has been a mainstay of messaging, advertising, litigation, political, and media research. Previously only available for in-person groups and surveys, now online focus groups can […]
Case-In-Point: Using Online Dial Testing to Drive Deeper In-Person Qual
Q&A with LDV Research Partner’s Galia Rosemberg Galia Rosemberg is a seasoned, freelance market research consultant based in Mexico City. She recently completed an interesting political research study, pairing online dial testing with traditional qualitative methods, to evaluate how the underlying theme and tone of selected political commercials resonated with […]
What is Dial Testing? Redux (the video edition)
One of our most viewed blog posts in recent months is one that addresses a question we get a lot here at Dialsmith, namely, “What is Dial Testing?” In the post, I offer an official answer to the question but then delve into the “give it to me straight…” answer […]
