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Here’s the Technology Behind Political & Public Policy Research

Any successful political campaign starts with having a strong candidate. But, to be successful in today’s volatile political climate, campaigns need to be nimble with their message, and keep pace with the shifting moods of voters and the 24-hour news cycle. For this, campaigns need a crack research team that […]

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dial testing is like looking through a microscope

Dial Testing Group vs. Focus Group: How are they Different?

I’ve been moderating focus groups and performing dial testing many years. What I have learned is that dial testing puts your message under a microscope in a way that traditional focus groups cannot. Dial Testing can provide far more value than traditional focus groups. Here’s why… Imagine you were giving […]

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Dial testing in a focus group

10 Ways Dial Testing Will Improve Your Research

For as long as dial testing has been a mainstay of media and public opinion research, its applications and benefits still remain a mystery to some. Whether to eliminate groupthink, quantitatively validate an idea, or drive deeper and more meaningful group discussions, dial testing plays a critical role in focus group and survey research. To help introduce (or re-introduce) you to dial testing methodology, here are 10 GOOD REASONS why it should be part of your research mix.

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What is Online Dial Testing?

The majority of market researchers know what dial testing is. Most think of it in terms of our Perception Analyzer dials in the hands of respondents in a live focus group. But over the past decade (and certainly over the past 2+ years), the acceleration of new tools and technologies […]

female jury consultant

Security for Online Mock Juries and Online Litigation Research

High-profile clients. High-stakes results. Privacy and security are crucial. The Covid 19 outbreak has caused most courthouses to pause in-person hearings. But the caseload hasn’t disappeared; in many cases, it’s moved online. Lawyers working virtually still need trial research and trial consultants still need to conduct mock juries. Trial research […]

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moment to moment qualitative research playbook best practices

The Ultimate Dial Testing Research Playbook

Being in the market research biz, we tend to know the questions people are going to ask even before they ask them. Take, for example, our free, downloadable Dial Testing Research Playbook… What’s a Dial Testing Playbook? Well, dial testing is what we do here at Dialsmith so we know […]

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The (Not-So-Secret) Secret to a Smooth Online Qualitative Research Project

Online Qual Success Hinges on Comprehensive Tech Checks Assessing the tech capabilities of your respondents in advance is CRUCIAL. Tech checks- If you have done online qual, then you know that technology is the lynchpin of the operation. But it’s not just about the platform you use.  If you want […]

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Online Dial Testing FAQ (Frequently Asked Questions)

Here are our most FREQUENTLY ASKED QUESTIONS about online dial testing. Have a question not answered here? Please CONTACT US What type of media (video/audio) can be tested with online dials? Dialsmith’s online dial testing supports the testing of any recorded video or audio from 30 seconds up to 60 […]

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