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dial testing is like looking through a microscope

Dial Testing Group vs. Focus Group: How are they Different?

I’ve been moderating focus groups and performing dial testing many years. What I have learned is that dial testing puts your message under a microscope in a way that traditional focus groups cannot. Dial Testing can provide far more value than traditional focus groups. Here’s why… Imagine you were giving […]

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female jury consultant

Security for Online Mock Juries and Online Litigation Research

High-profile clients. High-stakes results. Privacy and security are crucial. The Covid 19 outbreak has caused most courthouses to pause in-person hearings. But the caseload hasn’t disappeared; in many cases, it’s moved online. Lawyers working virtually still need trial research and trial consultants still need to conduct mock juries. Trial research […]

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The (Not-So-Secret) Secret to a Smooth Online Qualitative Research Project

Online Qual Success Hinges on Comprehensive Tech Checks Assessing the tech capabilities of your respondents in advance is CRUCIAL. Tech checks- If you have done online qual, then you know that technology is the lynchpin of the operation. But it’s not just about the platform you use.  If you want […]

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Online Dial Testing FAQ (Frequently Asked Questions)

Here are our most FREQUENTLY ASKED QUESTIONS about online dial testing. Have a question not answered here? Please CONTACT US What type of media (video/audio) can be tested with online dials? Dialsmith’s online dial testing supports the testing of any recorded video or audio from 30 seconds up to 60 […]

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What is dial testing?

What is Dial Testing?

Dialsmith has been in the dial testing game for a long time. We work with professional researchers, marketers, consultants and customer insights specialists. As the developer of the Perception Analyzer dial testing tools and services for focus groups and surveys, we support global clients with in-person and online research every […]

#FacetoFaceMRX These Focus Group Facilities Are Open for In-Person Research

In-Person Research is Happening! We’ve been fielding an increasing number of inquiries from clients asking about in-person research. And yes, we are back in the field doing dial testing. If you’re looking for a facility to host your in-person research, we’ve done the leg work for you. We’ve reached out […]

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Moderating a focus group and IDI

Behind-the-Scenes Tips for Better Focus Groups

Moderating to Maximize Insights and Mitigate Common Pitfalls. Pulling off an effective focus group that gets you the type of insights you’re looking for, is hard work. You have to know the tricks of the trade to really garner insights that are deep and valuable. And you can’t have a […]

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