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America's Favorite Thanksgiving Pie

Dialsmith Discoveries | What’s America’s Favorite Thanksgiving Pie?

  Pie and Thanksgiving… they go together like, well… like apple and pie. And this time of year, especially here in the States, there’s a whole lot of attention being paid to both–I mean c’mon, we’re talking about two huge slices of Americana here. So, while we here at Dialsmith, […]

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Dialsmith Discoveries | HOTTEST or NOT-est Summer Movie Trailers

Welcome to the next installment of our Dialsmith Discoveries series—where we put our own Dialsmith research tech to the test to tackle a timely but usually not-so-serious question that has befuddled humanity for decades, or maybe years, or perhaps hours. In our previous segments, we’ve sliced up America’s Favorite Thanksgiving Pie , […]

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Testing the #BorderTweets

Dialsmith Discoveries | Testing the #BorderTweets

Unlike our previous editions of Dialsmith Discoveries, our latest installment takes a much more serious (and much more political) tone. Staying true to our Dialsmith Discoveries mantra, we again set out to push the boundaries of our online dial testing research tool Perception Analyzer Online by using it to test […]

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Dialsmith Discoveries | Best of the Buzzworthy Super Bowl Ads

Welcome to the next installment of our Dialsmith Discoveries series—where we put our own Dialsmith research tech to the test to tackle a timely but not-so-serious question that has befuddled humanity for decades, or maybe years, or perhaps hours. In our previous segments, we explored America’s Favorite Thanksgiving Pie (yum!) and Favorite Holiday […]

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