In-depth interviews (IDIs) are invaluable for understanding motivations, emotions, and decision-making. But even the best interviews depend on memory, and memory isn’t always reliable. That’s why more researchers are pairing IDIs with dial testing, bringing true moment-to-moment measurement into the qualitative process. Dial testing enhances the conversation. 1: See emotion […]
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Live-Streaming Your Focus Group Has Finally Gotten A Facelift
Talk to anyone who’s used technology for live streaming in-person focus groups and they’ll tell you the same story. “Well, it’s serviceable.” Over the years, we’ve been conditioned to expect and accept “serviceable” because there were few, if any, alternatives available if you needed to live-stream a focus group to […]
3 Questions to Ask to Validate Your Research Methodologies
In market research, we often counsel clients that they need market research to validate what they think they know about their customers. But how often do we turn that question around and ask ourselves if we need to validate what we think we know about our research methodologies?
#FacetoFaceMRX These Focus Group Facilities Are Open for In-Person Research
In-Person Research is Happening! We’ve been fielding an increasing number of inquiries from clients asking about in-person research. And yes, we are back in the field doing dial testing. If you’re looking for a facility to host your in-person research, we’ve done the leg work for you. We’ve reached out […]
State of The Union For Qualitative, In-Person Market Research
What’s Happening With In-Person Research Earlier this year we spoke with leaders in market research about the prospects for in-person research in 2021. (Those podcasts are listed below.) A few months later, we asked them to give us an update. What are they seeing today? What’s changed? Bob Qureshi, i-view […]
