What’s Happening With In-Person Research Earlier this year we spoke with leaders in market research about the prospects for in-person research in 2021. (Those podcasts are listed below.) A few months later, we asked them to give us an update. What are they seeing today? What’s changed? Bob Qureshi, i-view […]
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Dial Testing Messaging to Break Through COVID-19 Vaccine Hesitancy
With demand for the COVID-19 vaccine leveling off in some states, vaccine hesitancy is a very hot topic right now. At Lillian Labs, with the help of our sister company Dialsmith, I recently conducted a few studies looking into how to message to those who are still hesitant or opposed […]
Our New Online Qual Team is Bucking Convention
Start an Online Qual Business DURING a Pandemic!? Well, as our Gina Derickson says, “why now; why not?” In this short conversation, our founder David and VP of Research Gina discuss starting a new qualitative business during challenging times and where the heck the name Lillian Labs came from. Check […]
Why Don’t People Wear Masks? How Can We Change That?
Why Don’t People Wear Masks? There is a (relatively) small subset of the population who NEVER wear masks. We are digging into this group to figure out why. We will keep this brief: The science is real: Masks are our best (last?) line of defense against coronavirus The […]
Full-Service Focus Groups Online? Yep.
Forget DIY. You have a lot of new things to worry about. Producing online focus groups should NOT be one of them. Virtual focus groups have all the complexities of a live event- with some added technical challenges thrown in. Lean on us because this is what we do. Secure, […]
7 Examples of Reasons To Believe (RTB)
When creating reasons to believe, the rule of QUALITY over quantity prevails. And you gotta test them! One (or 2) Reasons to believe (RTBs) that are highly believable are a lot more compelling than several that are loosely related. When in doubt, test them to make sure they’re compelling […]
