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Tag Archives: Dial Testing

Here’s the Technology Behind Political & Public Policy Research

Any successful political campaign starts with having a strong candidate. But, to be successful in today’s volatile political climate, campaigns need to be nimble with their message, and keep pace with the shifting moods of voters and the 24-hour news cycle. For this, campaigns need a crack research team that […]

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Dial testing in a focus group

10 Ways Dial Testing Will Improve Your Research

For as long as dial testing has been a mainstay of media and public opinion research, its applications and benefits still remain a mystery to some. Whether to eliminate groupthink, quantitatively validate an idea, or drive deeper and more meaningful group discussions, dial testing plays a critical role in focus group and survey research. To help introduce (or re-introduce) you to dial testing methodology, here are 10 GOOD REASONS why it should be part of your research mix.

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Moment-to-moment research results for political message testing/political debate lines

5 Best Practices for Honing Political Messaging

It’s essential to test your message (in all its iterations) outside the echo chamber of your campaign team. They aren’t your audience. They already (probably) agree with you, and they (obviously) support you, and they (likely) could be inclined to tell you what they think you want to hear.   […]

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moment to moment qualitative research playbook best practices

The Ultimate Dial Testing Research Playbook

Being in the market research biz, we tend to know the questions people are going to ask even before they ask them. Take, for example, our free, downloadable Dial Testing Research Playbook… What’s a Dial Testing Playbook? Well, dial testing is what we do here at Dialsmith so we know […]

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Yes but does your message work outside the Beltway

Why Testing Your Message Outside the Beltway is Crucial

  If you are based in the Washington, DC, metro area, whether you’re a corporation, a trade association, a Think Tank, or a politician, here’s some wise advice… Test your message outside the Beltway. That’s what we’ve been telling our clients for nearly two decades. And even though they know […]

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Online Dial Testing FAQ (Frequently Asked Questions)

Here are our most FREQUENTLY ASKED QUESTIONS about online dial testing. Have a question not answered here? Please CONTACT US What type of media (video/audio) can be tested with online dials? Dialsmith’s online dial testing supports the testing of any recorded video or audio from 30 seconds up to 60 […]

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What is dial testing?

What is Dial Testing?

Dialsmith has been in the dial testing game for a long time. We work with professional researchers, marketers, consultants and customer insights specialists. As the developer of the Perception Analyzer dial testing tools and services for focus groups and surveys, we support global clients with in-person and online research every […]