Far too many content creators assume they know how their audience will react without ever even questioning what they think they know, and unfortunately, most of them are wrong. So, the fact that you’re thinking about how to test your content means you’re on the right track. But now what?
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Political Research: Dial Testing the Texas Governor’s Debate
As it has for years, dial testing was again front-and-center during coverage of a key election event, aiding in the reporting and analysis of how the candidates’ responses to key campaign issues resonated with voters. This time it was the Texas Governor’s debate between incumbent Governor Greg Abbott and Democratic […]
Online Dial Testing FAQ (Frequently Asked Questions)
Here are our most FREQUENTLY ASKED QUESTIONS about online dial testing. Have a question not answered here? Please CONTACT US What type of media (video/audio) can be tested with online dials? Dialsmith’s online dial testing supports the testing of any recorded video or audio from 30 seconds up to 60 […]
Dial Testing a “Time to Get Back to Work” Message
Dialsmith is a technical partner in an ongoing tracking study looking into what it will take to get people back to engaging in normal activities like going to a movie, or traveling, or going back to the office. The study, titled The Back to Normal Barometer, tracks how people are […]
Dial Testing “Priceless” for Jury Research
Recently, trial consultant and licensed psychologist, Dr. Lara Giese, joined Engagious co-founder and CEO David Paull as a guest on the Engagious Podcast. During their conversation, Dr. Giese, who’s worked on hundreds of high-profile and high-value court cases for more than 20 years, spoke specifically about the benefits of using dial […]
Giving Outside of the Giving Season
Here at Dialsmith, we’re as guilty as anyone of getting caught up in the business of our business. So every once in a while, we need to remind ourselves that there’s important work being done outside of our focus area. That’s why every September, Dialsmith gets involved in supporting the […]
Four Approaches to Message Refinement (Video)
In this 80-second, insight-packed video, Engagious Co-Founder & President Rich Thau walks us through the 4 types of message refinement. (hint: only rarely will you scrap the whole thing and start anew.) Like what you see? Check out the pilot episode of our Engagious Podcast featuring a lively and informative conversation with […]
Mystique Marketing at Supreme New York City
The holy grail of marketing is crafting an experience that others want to share. Here is my story about how mystique, 2 hand stamps and a queue on a New York City street led to a highly memorable retail experience. (Originally posted on davidpaull.com) Mystique Marketing To the Supreme… If you’re […]
Update from IIeX North America: Panel Session Wrapped & Links to Share
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Podcast: Play in new window | DownloadSubscribe: RSS Earlier today, our team wrapped up a reportedly spirited panel session at IIeX North America. We’ll share some takeaways from the session soon but in the meantime, here’s some quick hitters from our session and the others in the “Tipping the Sacred Cows of Market […]
