DIAL LOG

Questions or Help?

CONTACT US

Archive | Message Testing

RSS feed for this section

Here’s the Technology Behind Political & Public Policy Research

Any successful political campaign starts with having a strong candidate. But, to be successful in today’s volatile political climate, campaigns need to be nimble with their message, and keep pace with the shifting moods of voters and the 24-hour news cycle. For this, campaigns need a crack research team that […]

Comments Off on Here’s the Technology Behind Political & Public Policy Research | Read More ›

Dial Testing Messaging to Break Through COVID-19 Vaccine Hesitancy

With demand for the COVID-19 vaccine leveling off in some states, vaccine hesitancy is a very hot topic right now. At Lillian Labs, with the help of our sister company Dialsmith, I recently conducted a few studies looking into how to message to those who are still hesitant or opposed […]

Comments Off on Dial Testing Messaging to Break Through COVID-19 Vaccine Hesitancy | Read More ›
Brand messaging graphic

THE PSYCHOLOGY OF THE PUMPKIN SPICE LATTE (#PSL for short)

PUMPKIN SPICE – BECAUSE EVERYONE ELSE IS DOING IT Bagels, cookies, vodka, and even humus. Love it or hate it (is there an in-between?), you can’t escape it: Fall means pumpkin spice everything.  Everybody is getting on the pumpkin spice bandwagon. Thank you, Starbucks. So, how does this obsession happen? It’s […]

Comments Off on THE PSYCHOLOGY OF THE PUMPKIN SPICE LATTE (#PSL for short) | Read More ›