For as long as dial testing has been a mainstay of media and public opinion research, its applications and benefits still remain a mystery to some. Whether to eliminate groupthink, quantitatively validate an idea, or drive deeper and more meaningful group discussions, dial testing plays a critical role in focus group and survey research. To help introduce (or re-introduce) you to dial testing methodology, here are 10 GOOD REASONS why it should be part of your research mix.
Tag Archives: online qual
Online Dial Testing FAQ (Frequently Asked Questions)
Here are our most FREQUENTLY ASKED QUESTIONS about online dial testing. Have a question not answered here? Please CONTACT US What type of media (video/audio) can be tested with online dials? Dialsmith’s online dial testing supports the testing of any recorded video or audio from 30 seconds up to 60 […]
10 Types of Online Studies We’ve Done Post-COVID
In the post-COVID world, research hasn’t stopped, but it has changed profoundly. Week-by-week, we’ve be expanding the playbook on online qual…
Adapting to Online Qual Can Bring Out Your Growth Mindset
Growth Mindset or Fixed Mindset? In this covid-19 world, the business of research has one choice right now… Adapt. Bring on the Growth Mindset! This does not mean settling. It just means thinking differently about how you execute your work. Think about moving to Online Qual and how to make […]
BEHIND-THE-SCENES TIPS FOR BETTER ONLINE FOCUS GROUPS
A year ago, I authored this post where I talked about some of the more effective approaches and tips I’ve employed to get the most out of the in-person focus groups and dial testing groups I’ve conducted over three decades of market research. That, of course, was pre-COVID-19 pandemic. […]
Adding Real-Time Dial Testing To Your Online Focus Groups
Now dial testing can be conducted in real-time during your online focus groups. If you are familiar with dial testing at all, you know it has been a mainstay of messaging, advertising, litigation, political, and media research. Previously only available for in-person groups and surveys, now online focus groups can […]
Add Online Dial Testing to Your Virtual Focus Group: Video Demo
Migrate your in-person focus groups and dial groups online. It’s happening to all of us. Research projects being cancelled or delayed. In 2020, in-person research is on hold indefinitely. Migrating your qual research online delivers the same deep insights and is a fast-turn option. In this demo, you will see […]
Online Dial Testing and Market Research Solutions: FREE Webinar April 2nd @ 2PM Eastern | 11AM Pacific
We know many of you are experiencing project delays or cancellations due to coronavirus. But there are many ways to execute qual/quant hybrid market research studies online, which include dial testing. We do this every day! Webinar is on April 2nd @ 2PM Eastern | 11 am Pacific REGISTER […]
The Tech Behind Political Message Testing
Certainly, any successful political campaign starts with having a strong candidate. But, to be successful in today’s political climate, campaigns also need to be nimble with their message, and keep pace with the shifting moods of voters and the 24-hour news cycle. For this, campaigns need a crack research team […]
How maslansky + partners Leverages Slidermetrix for “Quick-Turn” Online Research (Part 2)
maslansky + partners’ President Lee Carter and Media & Technology Supervisor Lee Loflin discuss the innovative tools and process that powers their quick-turn polling research. In the last presidential election cycle, Lee Carter and her team at maslansky + partners made a paradigm shift, which enabled them to turn around […]
