Everything costs more. From travel to facility fees to recruiting. At the same time, research budgets are stagnant. The result? Those of us in field research are feeling the squeeze. So, how do you still deliver the first-class results your clients want and expect while keeping costs under control?
Archive | Online Qualitative Research
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The Do’s and Don’ts of Testing Online Content
Far too many content creators assume they know how their audience will react without ever even questioning what they think they know, and unfortunately, most of them are wrong. So, the fact that you’re thinking about how to test your content means you’re on the right track. But now what?
Security for Online Mock Juries and Online Litigation Research
High-profile clients. High-stakes results. Privacy and security are crucial. The Covid 19 outbreak has caused most courthouses to pause in-person hearings. But the caseload hasn’t disappeared; in many cases, it’s moved online. Lawyers working virtually still need trial research and trial consultants still need to conduct mock juries. Trial research […]
The Ultimate Dial Testing Research Playbook
Being in the market research biz, we tend to know the questions people are going to ask even before they ask them. Take, for example, our free, downloadable Dial Testing Research Playbook… What’s a Dial Testing Playbook? Well, dial testing is what we do here at Dialsmith so we know […]
3 Questions to Ask to Validate Your Research Methodologies
In market research, we often counsel clients that they need market research to validate what they think they know about their customers. But how often do we turn that question around and ask ourselves if we need to validate what we think we know about our research methodologies?
Our Partner Facilities Are Doing In-Person Focus Group Research
In-Person Research is Happening! Our clients are asking for recommendations. That’s why we’re happy to know who is doing in-person qualitative work (with all the necessary COVID-related precautions, of course!) Yes, Dialsmith is also back on the road doing in-person dial testing (and continuing to offer our gold-standard online dial […]
Online Trial Research: Why Privacy and Security Can’t Be an Afterthought
How to Ensure Project Security for Online Litigation Research One thing that’s clear from our work with jury research consultants over the years: Privacy and confidentiality for their studies is paramount. We do our fair share of litigation research at Dialsmith. Historically, it’s been in-person, but recently, more and more, […]
Why Online Qualitative Research Is So Important Right Now
Why Online Qualitative Research Is So Important Right Now Online qualitative methods are being adopted across the globe: everything from product development to messaging, virtual focus groups and online dial testing. There are effective ways to accomplish what you traditionally have done in-person(eg: projective exercises). A little ingenuity and […]
Our New Online Qual Team is Bucking Convention
Start an Online Qual Business DURING a Pandemic!? Well, as our Gina Derickson says, “why now; why not?” In this short conversation, our founder David and VP of Research Gina discuss starting a new qualitative business during challenging times and where the heck the name Lillian Labs came from. Check […]
