What’s Happening With In-Person Research Earlier this year we spoke with leaders in market research about the prospects for in-person research in 2021. (Those podcasts are listed below.) A few months later, we asked them to give us an update. What are they seeing today? What’s changed? Bob Qureshi, i-view […]
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Our Partner Facilities Are Doing In-Person Focus Group Research
In-Person Research is Happening! Our clients are asking for recommendations. That’s why we’re happy to know who is doing in-person qualitative work (with all the necessary COVID-related precautions, of course!) Yes, Dialsmith is also back on the road doing in-person dial testing (and continuing to offer our gold-standard online dial […]
Why Online Qualitative Research Is So Important Right Now
Why Online Qualitative Research Is So Important Right Now Online qualitative methods are being adopted across the globe: everything from product development to messaging, virtual focus groups and online dial testing. There are effective ways to accomplish what you traditionally have done in-person(eg: projective exercises). A little ingenuity and […]
Our New Online Qual Team is Bucking Convention
Start an Online Qual Business DURING a Pandemic!? Well, as our Gina Derickson says, “why now; why not?” In this short conversation, our founder David and VP of Research Gina discuss starting a new qualitative business during challenging times and where the heck the name Lillian Labs came from. Check […]
THE PSYCHOLOGY OF THE PUMPKIN SPICE LATTE (#PSL for short)
PUMPKIN SPICE – BECAUSE EVERYONE ELSE IS DOING IT Bagels, cookies, vodka, and even humus. Love it or hate it (is there an in-between?), you can’t escape it: Fall means pumpkin spice everything. Everybody is getting on the pumpkin spice bandwagon. Thank you, Starbucks. So, how does this obsession happen? It’s […]
