As it has for years, dial testing was again front-and-center during coverage of a key election event, aiding in the reporting and analysis of how the candidates’ responses to key campaign issues resonated with voters. This time it was the Texas Governor’s debate between incumbent Governor Greg Abbott and Democratic […]
Tag Archives: Political Debates
Four Dial Testing Takeaways from Florida Swing Voters
Dialsmith is the technology partner and dial testing services provider for the Swing Voter Project—an ongoing, national study being conducted by Engagious and Focus Pointe Global. The project features monthly focus groups set in key battleground districts across the Midwest and Florida. The first group was conducted in March 2019 […]
Dial Testing Reveals How Voters Feel About Leading Candidates in Oklahoma Governor’s Race
A number of closely contested governors races across the US will be decided next week. One such race is in Oklahoma where there is no incumbent as current Governor Mary Fallin is unable to seek re-election due to term limits. As a key component of its political coverage of the […]
Dial Testing Provides Instant Analysis of the VP Debate
With barely enough time to catch our breath from the first Presidential debate, it was the Vice Presidential candidates taking center stage. Dial testing focus groups were at it again, powered by our Perception Analyzer and Slidermetrix technology, and providing real-time polling and instant results that the broadcast networks used extensively in […]
Using Dial Testing to Explore Impact of Race on Presidential Debate Viewers
Most of us within the research community are approaching next week’s first Presidential Debate with excitement and fascination. But for Dr. Charlton McIlwain, whose research focus is on the intersection of race and media within the context of social and political arena, next week’s Debate must seem like the Super […]
Dial Testing Called Back into Duty to Deliver Real-Time Returns on the Presidential Debates
Next Monday night, when NBC Nightly News Anchor and Presidential Debate Moderator Lester Holt thanks the two candidates for their participation and brings to a close the first presidential debate, the early returns on the candidates’ performances will already be in; the key responses, zingers and messages will have already been […]
Luntz’s Dial Testing Focus Group Hits High Mark During GOP Debate
Image courtesy of Fox News In case you hadn’t heard, there was another GOP candidate debate last night and that means that Frank Luntz was at it again, running a dial testing focus group using our Perception Analyzer dials. But what was unique about last night’s group was its response […]
CNN and Fox News Feature Perception Analyzer Dial Groups for Democratic Debate
If you’re wondering what that buzzing sound is that you’ve been hearing lately, well, it’s the national election cycle revving up. Last night kicked it up another notch with the first Democratic debate. CNN and Frank Luntz on Fox News once again featured the Perception Analyzer to “score” the debate and […]
Behind CNN’s Colored Lines: Q&A with SMU Public Opinion Researcher Dan Schill
This past October, we published a blog post on the work that Rita Kirk, Ph.D. and Dan Schill, Ph.D. have done using our Perception Analyzer dials in their role as political research consultants for CNN. The two Southern Methodist University (SMU) researchers are the brains behind CNN’s focus groups of undecided voters whose real-time reactions […]
