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Tag Archives: Presidential debate

Charlton McIlwain Associate Professor of Media, Culture and Communication, New York University

Using Dial Testing to Explore How Race Impacts Opinions on Presidential Debates

This interview with Professor McIlwain was conducted in 2016 but the information is still relevant so it was worth a revisit in the lead up to this year’s presidential debates. Enjoy… Most of us within the research community are approaching next week’s first Presidential Debate with excitement and fascination. But […]

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dial testing of the presidential debate on CNN

CNN Dial Tests the First Presidential Debate

Dial testing makes another showing on the campaign trail. If you’ve been living under a rock for the last 24 hours, you may not know that last night’s debate was one for the record books. As has been tradition for years, CNN used dial testing during last night’s debate. They […]

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