Through our partner network, Dialsmith handpicked a research and communications consulting firm that had the right resources and experience with Perception Analyzer focus groups to meet the client’s project goals.
Dialsmith was approached by a financial services company that was interested in using the Perception Analyzer dials for brand and message testing. After discussing their project objectives, we concluded that they needed a broader range of market research and strategic communications consulting services. So, we reached into our partner network and handpicked Greenberg Quinlan Rosner Research (GQR), a research and strategy firm that had the right mix of expertise, resources and fluency with the Perception Analyzer to deliver the goods for this specific client.
To get more insight on how this partnership between Dialsmith and GQR worked and the results that came of it, I sat down with the key players: GQR Senior Associate John Garrett, GQR Analyst Phil Zakahi and Dialsmith CEO David Paull.
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Dialsmith Lets the (Lay’s) Chips Fall with New Research Findings
Friday is typically a horrible time to make any big public announcement but certain news just lends itself to the more relaxed weekend slate. That goes threefold for America’s favorite pastime — eating snack food.
That being the case, Dialsmith is casting all its chips into the pot and announcing the findings of its very own self-commissioned research study. And you may find the results quite tasty. Or not.
Dialsmith Gets Schooled (In a Good Way)
Here at Dialsmith, our calendars are filled with consulting gigs, project discussions and strategy sessions on how to best evolve our technology and grow our business. So, when it comes to enjoying the social scene here in Portland, it’s safe to say we don’t get out all that much. But last night, we made an exception as we all took a break from our “day job” to enjoy a special night for a worthy cause.
Perception Analyzer by Dialsmith Called Into Action for
State of the Union Polling
As President Obama was delivering his State of the Union last night, focus groups of voters on both sides of the country were watching and scoring the President’s address with the Perception Analyzer dials. Using the Perception Analyzer, researchers are able to capture quantifiable data that shows how voters are […]
Slidermetrix and Philly.com Break New Ground with Real-Time Super Bowl Ad Ratings
Exciting news to share about our new online tool Slidermetrix… In advance of Sunday’s big game, we’ve gotten together with Interstate General Media, publishers of The Philadelphia Inquirer, Philadelphia Daily News, Philadelphia SportsWeek and Philly.com, and our research partners at Greenberg Quinlan Rosner Research to launch a first-of-its-kind online Super […]
Behind CNN’s Colored Lines: Q&A with SMU Public Opinion Researcher Dan Schill
This past October, we published a blog post on the work that Rita Kirk, Ph.D. and Dan Schill, Ph.D. have done using our Perception Analyzer dials in their role as political research consultants for CNN. The two Southern Methodist University (SMU) researchers are the brains behind CNN’s focus groups of undecided voters whose real-time reactions […]
New London-Based Focus Group Facility Features Perception Analyzer
Photos courtesy of i-view London. We wanted to share some exciting news as our partner Premier Viewing Facilities Europe officially opened the doors of its newest focus group facility, i-view London, this week. Located in the heart of London, the state-of-the-art, five-studio facility offers Perception Analyzer® dial testing by Dialsmith, a dedicated media […]
Expert Jury Consultant “Handpicks” Dialsmith for Dial Testing Mock Juries
Here’s our next installment of, “Perception Analyzer Around the World,” the series where we highlight innovative use cases of our Perception Analyzer dials. This time, we follow the dials into the field of litigation consulting. Client: Laurie Kuslansky, Ph.D., Expert Jury Consultant Located: New York, NY Description: With 32 years of […]
Outdoor Industry Association Debuts Perception Analyzer® by Dialsmith to its Members at Debate Watch Party
Happy Presidential Debate Day everyone! In a new recurring blog segment, I’m calling, “Perception Analyzer around the World.” I’ll be featuring clients who are using our Perception Analyzer (PA) dials in new and/or interesting ways. My goal with these segments is to shed some light on the great work our […]
