(This presentation courtesy of the #NewMR webinar series on the Future of Data Collection) Make the pivot: Virtual dial testing when in-person research methods are not an option Dialsmith SVP Eric Alzuhn explains how online dial testing is being used to capture second-by-second feedback on all form of recorded media: […]
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Dialsmith Discoveries | What’s America’s Favorite Holiday Movie Moment?
Hey, let us (likely not) be the first to wish you happy holidays. And with the peak of the holiday season upon us, timing couldn’t be better for the next installment of our Dialsmith Discoveries—the series where we put our own Dialsmith research tech to the test to ho-ho-hone in […]
Science of People Taps Dialsmith to Gauge Reactions to Videos
Science of People describes itself as a human behavior research lab. Its principal, Vanessa Van Edwards, is a published author, behavioral investigator and professional people watcher. But even someone as “tuned in” to people as Vanessa is, sometimes needs the help of specialty tools designed to gauge what people are […]
